by James Ellis Employer Brand Nerd | Jun 18, 2018
Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest...
by James Ellis Employer Brand Nerd | Jun 4, 2018
We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business...
by James Ellis Employer Brand Nerd | May 28, 2018
Everything in your recruiting ecosystem (tech stack, processes, people… EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry… I got wound up. Anyway, its time to kill the very idea of the application since you...
by James Ellis Employer Brand Nerd | May 14, 2018
In North America, unemployment is so low, it’s statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I’m no Sun Tzu, but when...
by James Ellis Employer Brand Nerd | May 7, 2018
The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...
by James Ellis Employer Brand Nerd | Apr 30, 2018
Are you ready to invest in your employer brand? Where? How? A brand is made up of a myriad of impressing made well before someone starts looking for your job, so where do you focus? What you need is a map of all the ways your prospect is going to fall in love with you...