EP 072 – When We’re Not
The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. “How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?” The problem...
EP 071 – The Unsexy Employer Brand
Do you want a sexy employer brand? Me, too! Sadly, that’s just not in the cards for most of us. In a world with millions of brands, only a few can be considered sexy. But that’s fine. It turns out, not being the Posh/Becks (or your hot couple of the day)...
Ep 068 – Your Recruiting Funnel Is Lying To You (Meet The Talent Funnel)
A helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is now completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, published in...
Ep 066 – Sell the Future
Great recruiting, regardless of tech stack, brand or EVP, starts with your mindset. If you want to attract and engage real talent, the first step is to stop offering them jobs and offer them what they really want. Show Notes: Charu Malhotra ERE in San Diego RecruitCon...
Ep 060 – A World Without ATSs
You hate your ATS (it’s okay to admit it), and until now, its been a necessary evil. But that’s all changing. It’s not science fiction or the latest Netflix bingeable series: a world without ATSs is upon us. If you don’t start planning for it,...Keynotes and other public stuff
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