by James Ellis Employer Brand Nerd | Apr 9, 2018 | Recruitment marketing, Strategy
After spending two days in sunnier-than-Chicago San Diego, I came away with the sense that the next big change in recruitment marketing is just about here: We’re about to make the ATS all-but-invisible to the candidate. Not dressing it up to look like a real web...
by James Ellis Employer Brand Nerd | Mar 26, 2018 | Employer brand, Social recruiting, Strategy
The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. “How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?” The problem...
by James Ellis Employer Brand Nerd | Mar 19, 2018 | Employer brand, Strategy
Do you want a sexy employer brand? Me, too! Sadly, that’s just not in the cards for most of us. In a world with millions of brands, only a few can be considered sexy. But that’s fine. It turns out, not being the Posh/Becks (or your hot couple of the day)...
by James Ellis Employer Brand Nerd | Feb 26, 2018 | Employer brand, HR, Recruitment marketing, Strategy
A helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is now completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, published in...
by James Ellis Employer Brand Nerd | Feb 12, 2018 | Recruitment marketing, Strategy
Great recruiting, regardless of tech stack, brand or EVP, starts with your mindset. If you want to attract and engage real talent, the first step is to stop offering them jobs and offer them what they really want. Show Notes: Charu Malhotra ERE in San Diego RecruitCon...
by James Ellis Employer Brand Nerd | Jan 1, 2018 | Recruitment marketing, Strategy, Tactics
You hate your ATS (it’s okay to admit it), and until now, its been a necessary evil. But that’s all changing. It’s not science fiction or the latest Netflix bingeable series: a world without ATSs is upon us. If you don’t start planning for it,...
