The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 140 – How Employer Brand Pros See the World

If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you'll likely a lot of those jobs, but those...

EP 139 – Make The Familiar Strange

How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar). Show notes:Communicating the New by Kim Erwin (great book!) Find me:Recruitcon -...

EP 138 – Elephant In The Room

Desc Every company and every brand has that thing they don't talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you're in charge of your employer brand, you can choose to ignore the...

EP 137 – Skin in the Game

The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a million years simply because we've made it so easy. So what's past "peak easy application?" A world in which we actively and...

EP 136 – Creating Meaning

Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn't. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job...

EP 135 – Raise the Stakes

You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 134 – Creating Value with Employer Branding

It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than...

EP 133 – What Is A Job?

Hold up! It's not an arcane question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me:Recruitcon -...

EP 132 – Make Patterns, Not Consistency

Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that's all branding was, robots would take all our jobs. But it isn't. In...

EP 131- Reach v Clarity: Why Your Employer Brand Is Never Done

Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the "reach and clarity" model, a...

EP 130 – The Bonsai Tree

There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find...

EP 129 – How To Pay For Your Employer Brand

There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can set the stage so your boss and leadership will be thrilled to...

EP 128 – Painful Questions

You can't find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don't REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if we build the most...

EP 127 – The Perfect Career Site

Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site. Places I'm...

EP 126 – Challengers

When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that's...