The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 114 – Different Is the Difference

Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else's. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossible to understand...

EP 113 – Are They Buying What You’re Selling?

I've been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don't believe it until they are hired and see it for themselves. There are a couple of...

EP 112 – Recruiting’s 99% Problem

In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn't a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and how many...

EP 111 – The Differentiated Employer Brand

Maybe it's easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there's nothing obviously different...

EP 110 – The Recruiting Never Stops

If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that's old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project,...

EP 109 – Choice and Confidence

You'd think offering candidates lots of choices would attract and close more offers. But that's not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 108 – Marie Kondo for Your Employer Brand

In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes:Talent Brand Summit in Austin (Mar) :: ERE (April) ::SHRM Talent (April) :: Yello User...

EP 107 – The Smallest Is The Biggest

For all the work you put into your employer brand, the most important part isn't leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that's the hardest lesson to learn. Show notes:Talent Brand...

EP 106 – The Woke Employer Brand

I'm certain that when I say the word "woke" I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, "how woke should and can my employer brand be?" And that's what we'll talk about today. Lots of shoutouts in this one,...

EP 105 – How to Change Recruiting’s Mind About Employer Brand

When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren't we a crazy species? So how do you get recruiter's to embrace these new ways of thinking? How do you get them to change their habits...

EP 104 – Culture Is Not Employer Brand

HTML It's easy to get confused when we don' take the time to define our terms, but you can't swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different ways? Well,...

EP 103 – The Next Five Minutes

Welcome to the new year! Resolutions suck, but that doesn't mean this isn't a great time to make change happen. The trick isn't focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show notes: Thank you (in no order)...

EP 102 – The Wrong Question

If you're focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What's the right question? Tune in and find out. Show notes:Talent...

EP 101 – 2019 Predictions

In this episode, I pretend I can see the future! Also, if you want that $200 discount code to the Talent Brand Summit in Austin this Spring, just let me know! Show notes:Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan)Employer Brand...

EP 100 – Zen and the Art of Employer Brand

On this, our one hundredth episode, I try to explain the entirety of employer branding in sixty seconds. No special effects or auditory/podcast tricks. No visual aids or speed talking. I just get to the never-stated core of employer branding. Oh, and I swear a lot....