The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 106 – The Woke Employer Brand

I'm certain that when I say the word "woke" I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, "how woke should and can my employer brand be?" And that's what we'll talk about today. Lots of shoutouts in this one,...

EP 105 – How to Change Recruiting’s Mind About Employer Brand

When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren't we a crazy species? So how do you get recruiter's to embrace these new ways of thinking? How do you get them to change their habits...

EP 104 – Culture Is Not Employer Brand

HTML It's easy to get confused when we don' take the time to define our terms, but you can't swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different ways? Well,...

EP 103 – The Next Five Minutes

Welcome to the new year! Resolutions suck, but that doesn't mean this isn't a great time to make change happen. The trick isn't focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show notes: Thank you (in no order)...

EP 102 – The Wrong Question

If you're focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What's the right question? Tune in and find out. Show notes:Talent...

EP 101 – 2019 Predictions

In this episode, I pretend I can see the future! Also, if you want that $200 discount code to the Talent Brand Summit in Austin this Spring, just let me know! Show notes:Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan)Employer Brand...

Listen to the Archives

Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 100 – Zen and the Art of Employer Brand

On this, our one hundredth episode, I try to explain the entirety of employer branding in sixty seconds. No special effects or auditory/podcast tricks. No visual aids or speed talking. I just get to the never-stated core of employer branding. Oh, and I swear a lot....

EP 099 – I Hate Facebook / Advertising Is Not Marketing

It's been a rough week for Facebook, and all of the advertising market. This wouldn't be so much of an issue if so many recruitment and talent leaders weren't confusing advertising and marketing. They aren't the same. So here's my chance to scare you away from...

EP 098 – When It Gets Quiet

This is an epic opportunity! Between Thanksgiving and New Years, things get much slower. The pace of new requisitions dries up and it's time to think about the holiday party or next year's planning and budgeting. This is when you need to identify and launch that one...

EP 097 – Your Employer Brand IS Your Brand

I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all other marketing...

EP 096 – The Optimization Trap

Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels...

EP 095 – Who Is Your Competition?

How many people think you are competing with Google/Facebook for dev talent? You're nuts, but you're not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think through the...

EP 094 – Let’s Get Emotional About Your Employer Brand

If Maya Angelou was right, and people don't remember what you say as much as how you made them feel, why aren't we striving to make truly emotional employer brand messages? Why aren't we trying to make candidates feel something? Show notes: Read the Employer Brand...

EP 093 – The Employer Brand Manifesto

Why an employer brand manifesto? There's a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro's value (to...

EP 092 – Plumbers and Architects

Managing an employer brand usually makes you feel more like a plumber than an architect. Spoiler: the plumber has more impact on the shape of things than the architect. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment...