The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP100 – Zen and the Art of Employer Brand

On this, our one hundredth episode, I try to explain the entirety of employer branding in sixty seconds. No special effects or auditory/podcast tricks. No visual aids or speed talking. I just get to the never-stated core of employer branding. Oh, and I swear a lot....

EP 099 – I Hate Facebook / Advertising Is Not Marketing

It's been a rough week for Facebook, and all of the advertising market. This wouldn't be so much of an issue if so many recruitment and talent leaders weren't confusing advertising and marketing. They aren't the same. So here's my chance to scare you away from...

EP 098 – When It Gets Quiet

This is an epic opportunity! Between Thanksgiving and New Years, things get much slower. The pace of new requisitions dries up and it's time to think about the holiday party or next year's planning and budgeting. This is when you need to identify and launch that one...

EP 097 – Your Employer Brand IS Your Brand

I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all other marketing...

EP 096 – The Optimization Trap

Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels...

EP 095 – Who Is Your Competition?

How many people think you are competing with Google/Facebook for dev talent? You're nuts, but you're not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think through the...

Listen to the Archives

Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 094 – Let’s Get Emotional About Your Employer Brand

If Maya Angelou was right, and people don't remember what you say as much as how you made them feel, why aren't we striving to make truly emotional employer brand messages? Why aren't we trying to make candidates feel something? Show notes: Read the Employer Brand...

EP 093 – The Employer Brand Manifesto

Why an employer brand manifesto? There's a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro's value (to...

EP 092 – Plumbers and Architects

Managing an employer brand usually makes you feel more like a plumber than an architect. Spoiler: the plumber has more impact on the shape of things than the architect. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment...

EP 091 – Employer Brand for Employees

99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um... how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. Show notes: I can help you solve your...

EP 090 – Cast Offs

Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won't get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I'd find that concerning....

EP 089 – When It’s Worth Sharing

How often should you email or reach out to your talent pool? I don't know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and communication...

EP 088 – Uncertainty Kills

Who says "no" to their dream job?! But that's what people do every day, all because they don't know enough about the job, team, boss or company and are forced to walk away, regardless of how great the role might be. So if you want your recruiting team to work better,...

EP 087 – How To Measure Your Employer Brand

How do you measure something that only exists in other people's minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show notes: Employer Brand Consulting Book me for speaking engagements on employer...

EP 086 – Employer Brand As Infinite Game

The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me. Show notes: Proactive Talent Book me for speaking engagements...