The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

How to work with recruiters

EP 162 – Working with Recruiters

While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don’t they know that you’re trying to help them???

In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding.

Show notes:
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This episode was sparked by a comment on this post asking what the next topics should be. Feel free to add your own ideas!

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EP 162 – Working with Recruiters

While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help...

EP 161 – The Modular Employer Brand

The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a...

EP 160 – Three Minds of Employer Branding

In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?"  But...

EP 159 – Employer Brand, Fast and Slow

Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed...

EP 158 – Lean Into the Suck with Elena Valentine

In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one! Show notes:What?! You don't know Elena Valentine?! Twitter,...

EP 157 – Useless Facts

To quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straightFacts are lazy and facts are lateFacts all come with points of viewFacts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 156 – The Expectations Game

It's easy to attract attention, just promise them the moon. But if you want talent to engage and even stick around, you need to master something very different from attraction. You need to be an expert at the expectations game. Show notes:Sign up for my free...

EP 155 – No New Tale To Tell

Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and...

EP 154 – Why Employer Brands Fail (Part Three)

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In...

EP 153 – Why Employer Brands Fail (Part Two)

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we...

EP 152 – Why Employer Brands Fail (Part One)

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we...

EP 151 – The Integrated Employer Brand

The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing...

EP 150 – Employer Brand 101

There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching...

EP 149 – Content Creation for Employer Branding

Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free. In this...

EP 148 – Making an Impact?

We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of millennial-attraction panic or something else? In this episode, we get serious about...