The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

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Employer brand beyond the new normal

EP 167 – Beyond the New Normal

This episode is a kind of natural second chapter to last week’s Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can’t be an assumption.

In this episode, we go beyond that. Not to what happens beyond the crisis, but how do you think beyond the standard limitations of how we see employer branding as a function, as a player within the business. If you think your employer brand is just there to attract talent, that’s all it can do. But if you see it as a great deal more, your impact can go far beyond recruiting.

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EP 167 – Beyond the New Normal

This episode is a kind of natural second chapter to last week's Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can't be an assumption. In this episode, we go...

Ep 166 – Employer Branding in the Time of COVID-19

Well, it seems like we're all working remotely all of a sudden, huh?  Welcome to the new normal. While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we're going to manage our employer...

EP 165 – How Does It Feel?

If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that's how you're going to explain "what it's like to work here" with any kind of...

EP 164 – Employer Brand for Retention

We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company? In this episode, we...

EP 163 – The Authenticity Illusion

We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any...

EP 162 – Working with Recruiters

While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

EP 161 – The Modular Employer Brand

The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a...

EP 160 – Three Minds of Employer Branding

In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?"  But...

EP 159 – Employer Brand, Fast and Slow

Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed...

EP 158 – Lean Into the Suck with Elena Valentine

In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one! Show notes:What?! You don't know Elena Valentine?! Twitter,...

EP 157 – Useless Facts

To quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straightFacts are lazy and facts are lateFacts all come with points of viewFacts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles...

EP 156 – The Expectations Game

It's easy to attract attention, just promise them the moon. But if you want talent to engage and even stick around, you need to master something very different from attraction. You need to be an expert at the expectations game. Show notes:Sign up for my free...

EP 155 – No New Tale To Tell

Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and...

EP 154 – Why Employer Brands Fail (Part Three)

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In...

EP 153 – Why Employer Brands Fail (Part Two)

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we...