The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 119 – Strategy First

How do you define "strategy?" Go ahead. I'll wait. It's a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here's the deal: it's very rare that any of us are taught "strategy" as a...

EP 118 – Control (and lack thereof)

It's so much easier to work on and with the things we control. But… that's pretty limiting, isn't it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore...

EP 117 – Your Employer Brand Is a Habit

If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn't a campaign or a project, tool or seminar....

EP 116 – Hooked On A Feeling

Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won't do anything until they feel something. So let's...

EP 115 – The Trouble with Tools

How much time do you think you spend on the tools you and your team use to source and recruit? Add in vendor demos and evaluation trials and internal conversations (not to mention budget conversations) and it adds up. But how often have those tools worked out? How...

EP 114 – Different Is the Difference

Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else's. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossible to understand...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 113 – Are They Buying What You’re Selling?

I've been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don't believe it until they are hired and see it for themselves. There are a couple of...

EP 112 – Recruiting’s 99% Problem

In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn't a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and how many...

EP 111 – The Differentiated Employer Brand

Maybe it's easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there's nothing obviously different...

EP 110 – The Recruiting Never Stops

If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that's old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project,...

EP 109 – Choice and Confidence

You'd think offering candidates lots of choices would attract and close more offers. But that's not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more...

EP 108 – Marie Kondo for Your Employer Brand

In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes:Talent Brand Summit in Austin (Mar) :: ERE (April) ::SHRM Talent (April) :: Yello User...

EP 107 – The Smallest Is The Biggest

For all the work you put into your employer brand, the most important part isn't leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that's the hardest lesson to learn. Show notes:Talent Brand...

EP 106 – The Woke Employer Brand

I'm certain that when I say the word "woke" I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, "how woke should and can my employer brand be?" And that's what we'll talk about today. Lots of shoutouts in this one,...

EP 105 – How to Change Recruiting’s Mind About Employer Brand

When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren't we a crazy species? So how do you get recruiter's to embrace these new ways of thinking? How do you get them to change their habits...