Changing the conversation in
recruiting, employer brand and hiring

EP 079 – Boxing or Dancing

In North America, unemployment is so low, it's statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I'm no Sun Tzu, but when your opponent...

EP 078 – The Best Network Wins

The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...

EP 077 – Where Your Employer Brand Lives

Are you ready to invest in your employer brand? Where? How? A brand is made up of a myriad of impressing made well before someone starts looking for your job, so where do you focus? What you need is a map of all the ways your prospect is going to fall in love with you...

EP 076 – Storytelling for Recruiting

I know you think that if you make a video or write a nice story about your company, you are engaging in "storytelling" to recruit. Sorry. You're not even close. Storytelling isn't when you tell a story, it's when the candidate can see themselves in a story, one where...

EP 075 – Serious Thoughts About Employer Brand

There are a lot of unspoken assumptions and ideas when it comes to employer branding. Here are two big ones: having a different conversation about jobs and nibbling around the edges. Show Notes: Talent Brand Summit I'll be attending! I'm guesting at the MNTRN Webinar...

EP 074 – The End of the ATS (#ERERC Wrap-up)

After spending two days in sunnier-than-Chicago San Diego, I came away with the sense that the next big change in recruitment marketing is just about here: We're about to make the ATS all-but-invisible to the candidate. Not dressing it up to look like a real web site,...

Listen to the Archives

We’ve been podcasting about this for a while, so what you’re looking to learn might be in one of our previous episodes. Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Keynote Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
Yes, I can speak at your event.

EP 073 – How To Manage Your Employer Brand

It's so much more fun to think about designing and launching an employer brand than it is to think about maintenance, which might explain why so many companies are willing to take that concern off your hands for the right investment. But don't abdicate your...

EP 072 – When We’re Not

The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. "How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?" The problem is that if...

EP 071 – The Unsexy Employer Brand

Do you want a sexy employer brand? Me, too! Sadly, that's just not in the cards for most of us. In a world with millions of brands, only a few can be considered sexy. But that's fine. It turns out, not being the Posh/Becks (or your hot couple of the day) doesn't keep...

Ep 070 – Stop Selling Jobs

Recruiters can get so focused on getting the tentative "yes," that they don't realize it's a lie. That's how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to this isn't obvious, but it is...

Ep 069 – The Future of Hiring Is Female

This isn't about diversity for the sake of diversity. This isn't about doing anyone any favors or even trying to "do good." This is a purely business case on why your entire recruiting and hiring model needs to be scrapped in favor of a Women First model. Show notes:...

Ep 067 – The Professional Candidate

Stop and think of everything you ask from a candidate: personal information, networks, referrals, experience, their time, their energy, sometimes their work? And for what, a chance at a job, maybe? Would you ever, as a professional anything, give up so much in return...

Ep 066 – Sell the Future

Great recruiting, regardless of tech stack, brand or EVP, starts with your mindset. If you want to attract and engage real talent, the first step is to stop offering them jobs and offer them what they really want. Show Notes: Charu Malhotra ERE in San Diego RecruitCon...

Ep 065 – Not for Attribution

All those lovely reports you get after your ad spend happens sure make it seem like "stuff happened." But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don't let that happen to you! Show notes: Twitter feed of...