Changing the conversation in
recruiting, employer brand and hiring

Ep 062 – Technology Is Not Strategy

I know how much fun it is to pick new tech for your recruiting ecosystem. It's the hope that this new tool or new solution will solve all your hiring issues. But for companies that pick tools without understanding their strategy, it's a process that burns through cash...

Ep 061 – Measuring your Employer Brand

The second you convince your boss that you need to spend more time and energy on your company's employer brand, the first question will be, "how will you measure it?" You know what the really means: How can I justify this project to my boss? In this episode, we assume...

Ep 060 – A World Without ATSs

You hate your ATS (it's okay to admit it), and until now, its been a necessary evil. But that's all changing. It's not science fiction or the latest Netflix bingeable series: a world without ATSs is upon us. If you don't start planning for it, you'll get left behind....

Ep 059 – Clarity Is Currency

In your search for the silver bullet in recruiting, you've done social media, job descriptions, ads, career sites, branding, agencies, content marketing, programmatic ads, reputation management, sourcing tools, video, audio, and probably seven other things. Have you...

Ep 058 – Small Is the New Big in Employer Brand

If you really want to make an impact on your employer brand in 2018, don't think big (big metrics, big projects, big ideas). Think small. Its the best way to get meaningful things done. Show Notes: This podcast was inspired by Richard Huntington's conversation on The...

Ep 057 – Festivus Miracles for Recruiting and Employer Brand

As we wind down the year, let us celebrate the greatest of holidays: Festivus! We skip the feats of strength to get straight to the airing of grievances! In this episode we cover a litany of things in recruiting and employer brand that make us nuts, so join us around...

Listen to the Archives

We’ve been podcasting about this for a while, so what you’re looking to learn might be in one of our previous episodes. Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Keynote Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
Yes, I can speak at your event.

Ep 056 – Getting A Seat At The Table

Ho ho ho! What can Santa (or your religious/cultural analogue) bring you? Do you want a pony? A new playhouse? Something sparkly? No. You want something more important. The professional equivalent of wishing for more wishes, you want a seat at the decision-making...

Ep 055 – Build Your Own Recruiting Content Strategy

You could pay an agency to build your recruiting content strategy (they cost about $60k). Or you could build your own. In this episode, we ignore the details of when to publish or what channels to publish on and focus on helping you build your own effective recruiting...

Ep 054 – The Myth of Talent Quality

As a talent leader, your job is to understand, organize, and manage the people and skills who will achieve your business goals. Just like on a chess board, right? Well, on a chess board, rooks don't suddenly learn new programming languages or get their masters degree....

Ep 053 – Employer Brand for Pennies a Day

"Investing in your employer brand" always sound like it comes with a huge price tag, but it doesn't have to. Most companies can see a huge lift in their brand alignment and awareness without spending much more than a cup of good coffee. Din't believe me? Take a...

Ep 052 – Rethinking your recruiting budget

It's budgeting season! The scariest and saddest part of the year, usually. Let me guess: your leadership said you need to do more, but with +/-3% change in budget? I've heard that a lot. It's a TRAP! This mindset that keeps you locked in to "how you've always done...

Ep 051 – What Glassdoor Gets Wrong

Glassdoor has long maintained a simple narrative: a high rating equals "good" company. But is that 100% true? Aren't there great companies who are looking square into the eye of a 3.0 (or lower!) rating who are actually great companies to work for? Of course there are...

Episode 050 – The Future of Entry Level Work

Software, bots and AI won't take all of our jobs, just the entry-level ones. Which completely changes the talent playing field. Completely. Are you prepared? Show notes: Webinar Series Employer Brand 101 & 201 The Four by Scott Galloway RecruitCon RoadTrip West Philip...

Episode 049 – Can Your Employer Brand Go Too Far?

A great employer brand takes a strong position, both to establish it as different and to be memorable, but can you take that too far? We find an example where that's exactly what's happened, explain what the issues are and how we'd recommend changing it. Show notes:...

Episode 048 – Measuring What Matters in Recruiting and Hiring

How do you measure quality of pizza? Is it pizza topping distribution? Speed of delivery? Of course not. You measure how good it tastes. And yet... Too often in talent acquisition, we measure things that are easy to measure and pretend they matter. That's a collision...