The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 136 – Creating Meaning

Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn't. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job...

EP 135 – Raise the Stakes

You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have...

EP 134 – Creating Value with Employer Branding

It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than...

EP 133 – What Is A Job?

Hold up! It's not an arcane question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me:Recruitcon -...

EP 132 – Make Patterns, Not Consistency

Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that's all branding was, robots would take all our jobs. But it isn't. In...

EP 131- Reach v Clarity: Why Your Employer Brand Is Never Done

Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the "reach and clarity" model, a...

Listen to the Archives

Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 130 – The Bonsai Tree

There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find...

EP 129 – How To Pay For Your Employer Brand

There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can set the stage so your boss and leadership will be thrilled to...

EP 128 – Painful Questions

You can't find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don't REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if we build the most...

EP 127 – The Perfect Career Site

Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site. Places I'm...

EP 126 – Challengers

When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that's...

EP 125 – Thinking ‘Bout Bots with Chris Murdock

If you're sure bots are evil… this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdock, co-founder and...

EP 124 – Presenting Your Employer Brand

When it's time to reveal your employer brand to leadership, what's your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake. Here is my surprisingly nuts-and-bolts approach to presenting...

EP 123 – Employer Brand Activation 101

A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand's value. While we've talked about...

EP 122 – Skill vs Will with Torin Ellis

While I'm a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling...