The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 092 – Plumbers and Architects

Managing an employer brand usually makes you feel more like a plumber than an architect. Spoiler: the plumber has more impact on the shape of things than the architect. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment...

EP 091 – Employer Brand for Employees

99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um... how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. Show notes: Proactive Talent Book me...

EP 090 – Cast Offs

Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won't get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I'd find that concerning....

EP 089 – When It’s Worth Sharing

How often should you email or reach out to your talent pool? I don't know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and communication...

EP 088 – Uncertainty Kills

Who says "no" to their dream job?! But that's what people do every day, all because they don't know enough about the job, team, boss or company and are forced to walk away, regardless of how great the role might be. So if you want your recruiting team to work better,...

EP 087 – How To Measure Your Employer Brand

How do you measure something that only exists in other people's minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show notes: Proactive Talent Book me for speaking engagements on employer brand and...

Listen to the Archives

Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 086 – Employer Brand As Infinite Game

The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me. Show notes: Proactive Talent Book me for speaking engagements...

EP 085 – And The Kitchen Sink

Before we head off to summer break to recharge the podcast's batteries, here are all my notes and ideas that didn't quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in September....

EP 084 – Being Different Is Entirely The Point

Everything about our industry is geared towards the middle: don't do anything too different or clever with your job descriptions because you'll alienate someone, maximize audience and reach (even if you'll never hire that person), focus on the widest possible net,...

EP 083 – Closing Candidates with Employer Brand

Your employer brand isn't just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don't know how to engage with your employer brand properly, it doesn't matter how...

EP 082 – The Only Recruiting Metric That Matters

We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business...

EP 081 – The End of Applications

Everything in your recruiting ecosystem (tech stack, processes, people... EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry... I got wound up. Anyway, its time to kill the very idea of the application since you don't really...

EP 080 – Better Job Postings

Just because everyone knows job posts suck doesn't mean you have the excuse to suck. In fact, the company that writes better job posts can increase the quality and quantity of applicants, change the diversity of applicants, and facilitate far better interviews. No,...

EP 079 – Boxing or Dancing

In North America, unemployment is so low, it's statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I'm no Sun Tzu, but when your opponent...

EP 078 – In Recruiting, the Best Network Wins

The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...