EP 113 – Are They Buying What You’re Selling?
I’ve been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don’t believe it until they are hired and see it for themselves. There are a...
EP 112 – Recruiting’s 99% Problem
In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn’t a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and...
EP 111 – The Differentiated Employer Brand
Maybe it’s easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there’s nothing...
EP 110 – The Recruiting Never Stops
If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that’s old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a...
EP 109 – Choice and Confidence
You’d think offering candidates lots of choices would attract and close more offers. But that’s not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not...Keynotes and other public stuff
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