by James Ellis Employer Brand Nerd | Jan 27, 2020
Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of “urgent, but not always important” problems is now you...
by James Ellis Employer Brand Nerd | Jan 20, 2020
In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don’t miss this one! Show notes:What?! You don’t know Elena Valentine?!...
by James Ellis Employer Brand Nerd | Jan 13, 2020
To quote the one and only David Byrne (of Talking Heads, duh): “Facts are simple and facts are straightFacts are lazy and facts are lateFacts all come with points of viewFacts don’t do what I want them to” Go to any career site and you’ll see...
by James Ellis Employer Brand Nerd | Jan 6, 2020
It’s easy to attract attention, just promise them the moon. But if you want talent to engage and even stick around, you need to master something very different from attraction. You need to be an expert at the expectations game. Show notes:Sign up for my free...
by James Ellis Employer Brand Nerd | Dec 30, 2019
Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and...
by James Ellis Employer Brand Nerd | Dec 23, 2019
There are six common, but rarely-discussed, reasons why a company’s employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we’ll break them down two at a time so you can avoid costly pitfalls and public...
