by James Ellis Employer Brand Nerd | Jun 1, 2020
For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a “split single,” where two bands who were friends would each take a side of the single. In a...
by James Ellis Employer Brand Nerd | May 25, 2020
Call it “employer blanding” or even “the sea of sameness,” but there’s a valid reason to think all employer brands look and feel the same. But that’s not a rule or anything. The trick is learning how to push beyond the obvious to...
by James Ellis Employer Brand Nerd | May 18, 2020
Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are… imprecise. And to be even more blunt, they aren’t the kind of metrics that anyone outside of TA cares about. But what if there was...
by James Ellis Employer Brand Nerd | May 11, 2020
We all strive to build brand messages that stand out, that stick in people’s minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional...
by James Ellis Employer Brand Nerd | May 4, 2020
Most recruiting functions work (and treat candidates) as if there’s always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of...
by James Ellis Employer Brand Nerd | Apr 27, 2020
In the last two months, we’ve seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to reason that our employer brands should change, too. But is that true? Perhaps the answer to that question may determine how...
