by James Ellis Employer Brand Nerd | Mar 23, 2020
This episode is a kind of natural second chapter to last week’s Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can’t be an assumption. In this...
by James Ellis Employer Brand Nerd | Mar 16, 2020
Well, it seems like we’re all working remotely all of a sudden, huh? Welcome to the new normal. While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we’re going to manage our...
by James Ellis Employer Brand Nerd | Mar 9, 2020
If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that’s how you’re going to explain “what it’s like to work...
by James Ellis Employer Brand Nerd | Mar 2, 2020
We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company? In this episode, we...
by James Ellis Employer Brand Nerd | Feb 24, 2020
We all “know” that the employer brander’s mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we’ve all brainwashed each other and ourselves into aspiring to something...
by James Ellis Employer Brand Nerd | Feb 17, 2020
While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don’t they know that you’re trying to...
