EP 139 – Make The Familiar Strange
How do you attract attention to your brand? Interestingly, its a lot like how you’re going to build internal buy-in. You’re going to make the familiar strange (and the strange familiar). Show notes:Communicating the New by Kim Erwin (great book!) Find...
EP 138 – Elephant In The Room
Desc Every company and every brand has that thing they don’t talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you’re in charge of your employer brand, you can choose to...
EP 137 – Skin in the Game
The race to “easiest possible application” has not been a race worth winning. Our ATS’s are clogged with applicants we wouldn’t hire in a million years simply because we’ve made it so easy. So what’s past “peak easy...
EP 136 – Creating Meaning
Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn’t. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our...
EP 135 – Raise the Stakes
You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have...Keynotes and other public stuff
Speaking and Keynotes
If you are looking for someone to help spark a brand new conversation around hiring, employer brand and recruiting, reach out!
Consulting and Expertise
If you’re looking for direct expertise to help you transform your hiring and recruiting, let’s get to work!