by James Ellis Employer Brand Nerd | Jun 25, 2018 | Employer brand, Recruitment marketing, Social recruiting, Tactics
Before we head off to summer break to recharge the podcast’s batteries, here are all my notes and ideas that didn’t quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in...
by James Ellis Employer Brand Nerd | Jun 18, 2018 | Employer brand, Recruitment marketing, Strategy
Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest...
by James Ellis Employer Brand Nerd | Jun 11, 2018 | Employer brand, Tactics
Your employer brand isn’t just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don’t know how to engage with your employer brand properly, it...
by James Ellis Employer Brand Nerd | Jun 4, 2018 | Strategy
We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business...
by James Ellis Employer Brand Nerd | May 28, 2018 | Recruitment marketing, Strategy
Everything in your recruiting ecosystem (tech stack, processes, people… EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry… I got wound up. Anyway, its time to kill the very idea of the application since you...
