EP 135 – Raise the Stakes
You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have...
EP 134 – Creating Value with Employer Branding
It’s not a magic trick. A strong employer brand doesn’t just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable...
EP 133 – What Is A Job?
Hold up! It’s not an arcane question or abstract zen koan. It’s a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find...
EP 132 – Make Patterns, Not Consistency
Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that’s all branding was, robots would take all our jobs. But it...Keynotes and other public stuff
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