Episode 012 – Snapchat for Recruiting?

Episode 012 – Snapchat for Recruiting?

Can you really use Snapchat for recruiting? We all know someone who knows someone who’s done it, driving the FOMO up across the board. Instead of getting left behind on a channel you might not feel 100% comfortable with, listen to this podcast to learn the ins and outs of how to use this unique […]

Episode 011 – Saving Your Talent Community

Episode 011 – Saving Your Talent Community

When’s the last time you thought about your email strategy? Remember that thing you call a “talent community” (or “talent pool” or “job alerts” or whatever you call the email spam you send)? It’s a diamond in the rough, and while you are spending time working on your Snapchat or FaceBook Live strategy, you could […]

Episode 010 – Starting From Zero

Episode 010 – Starting From Zero

What would you do if you had to start your recruitment marketing ecosystem from scratch? Maybe you got a new job at a smaller company, or had to re-launch a failed program, at some point we all need to learn how to embrace the simplicity and focus one starting from zero. This episode is a […]

Episode 008 – The Stories We Tell

Episode 008 – The Stories We Tell

If we all agree that job descriptions are not great marketing tools, what else will activate your employer brand and compel prospects to take action (read: apply)? Content. But content is one of those words that means everything and nothing. So the question becomes: what stories do we need to tell in order to impact […]

Episode 007 – It’s Okay to Be Funny

Episode 007 – It’s Okay to Be Funny

Thanks for Stephen Faassen for asking the question: Why can’t we be funny? Show notes: Art & Copy, a documentary on the modern history of advertising and marketing. George Lois is my spirit animal. Art of Action by Stephen Bungay. Probably the most under-valued book on strategy in business. Tools of Titans by Tim Ferriss. […]