EP 187 – Cognitive Bias

EP 187 – Cognitive Bias

We all make decisions based on mental shortcuts and pattern recognition. It’s just what humans do. But if you’re building a brand, these same shortcuts can keep you from seeing the brand that’s right in front of you. And the more you learn about...
EP 185 – Beyond Increments

EP 185 – Beyond Increments

In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100%...
EP 183 – Is Employer Brand Evolving?

EP 183 – Is Employer Brand Evolving?

Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: Talent Chooses You: Hire Better with Employer...