EP 079 – Boxing or Dancing

EP 079 – Boxing or Dancing

In North America, unemployment is so low, it’s statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I’m no Sun Tzu, but when...
EP 078 – The Best Network Wins

EP 078 – The Best Network Wins

The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...
EP 077 – Where Your Employer Brand Lives

EP 077 – Where Your Employer Brand Lives

Are you ready to invest in your employer brand? Where? How? A brand is made up of a myriad of impressing made well before someone starts looking for your job, so where do you focus? What you need is a map of all the ways your prospect is going to fall in love with you...
EP 076 – Storytelling for Recruiting

EP 076 – Storytelling for Recruiting

I know you think that if you make a video or write a nice story about your company, you are engaging in “storytelling” to recruit. Sorry. You’re not even close. Storytelling isn’t when you tell a story, it’s when the candidate can see...
EP 075 – Serious Thoughts About Employer Brand

EP 075 – Serious Thoughts About Employer Brand

There are a lot of unspoken assumptions and ideas when it comes to employer branding. Here are two big ones: having a different conversation about jobs and nibbling around the edges. Show Notes: Talent Brand Summit I’ll be attending! I’m guesting at the...