EP 109 – Choice and Confidence
You’d think offering candidates lots of choices would attract and close more offers. But that’s not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not...
EP 108 – Marie Kondo for Your Employer Brand
In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes:Talent Brand Summit in Austin (Mar) :: ERE (April) ::SHRM Talent (April) :: Yello User...
EP 107 – The Smallest Is The Biggest
For all the work you put into your employer brand, the most important part isn’t leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that’s the hardest lesson to learn. Show...
EP 106 – The Woke Employer Brand
I’m certain that when I say the word “woke” I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, “how woke should and can my employer brand be?” And that’s what we’ll talk about...Keynotes and other public stuff
Speaking and Keynotes
If you are looking for someone to help spark a brand new conversation around hiring, employer brand and recruiting, reach out!
Consulting and Expertise
If you’re looking for direct expertise to help you transform your hiring and recruiting, let’s get to work!