I love stories of successful social recruiting, primarily because they are as rare as four-leaf clovers, ignoring the long path to success and only talking about the last element where a single tweet or post drove a great hire. These stories ignore how complex and difficult it is to use social recruiting successfully. But it […]
What happens when your employer brand has a bad month? Or a very bad month? Well, Uber’s had a really really bad month. In this episode, we break down the last month’s worth of news, how it impacts their employer brand, and suggestions on what they could do to put things in a better spot. […]
No one loves their ATS. No one thinks their career site feels modern (even if it got published last week). No one raves about the tech stack supporting their talent needs. Turns out there are two big reasons why.
Based on the articles and conversations out there, 2017 is the year of “employer brand.” After years of building value in Europe, it is primed to be a major component of any company’s talent strategy here in the states and pretty much every where else. But what exactly is it? What goes into making one? […]
In the talent acquisition system, the company is served by two separate yet equally important groups. The recruiters who attract talent and the hiring managers who evaluate and decide. These are their stories. (cue “Law and Order” music…)
Once more, we complain that job descriptions are the worst. But this time, we focus on exactly how you can make them better. And when we say “better,” we don’t mean “a little better,” but actually better.
In this episode, we look at two lingering myths from #socialrecruiting days of old: hashtags and posting times. If you think posting on Tuesday at 2:00pm gets you more traffic because most of your followers are online then, or that stuffing hashtags will make a significant impact on your fan base, you really need to […]
Everyone who wants to sell you something will tell you social recruiting is easy, but it isn’t. It isn’t enough to “be on Facebook.” It’s not enough to spend a little money to reach “possible candidates.” All the easy tricks and low-hanging fruit are gone. If you want social recruiting to work, you have to […]
Can you really use Snapchat for recruiting? We all know someone who knows someone who’s done it, driving the FOMO up across the board. Instead of getting left behind on a channel you might not feel 100% comfortable with, listen to this podcast to learn the ins and outs of how to use this unique […]
When’s the last time you thought about your email strategy? Remember that thing you call a “talent community” (or “talent pool” or “job alerts” or whatever you call the email spam you send)? It’s a diamond in the rough, and while you are spending time working on your Snapchat or FaceBook Live strategy, you could […]