In the talent acquisition system, the company is served by two separate yet equally important groups. The recruiters who attract talent and the hiring managers who evaluate and decide. These are their stories. (cue “Law and Order” music…)
Once more, we complain that job descriptions are the worst. But this time, we focus on exactly how you can make them better. And when we say “better,” we don’t mean “a little better,” but actually better.
In this episode, we look at two lingering myths from #socialrecruiting days of old: hashtags and posting times. If you think posting on Tuesday at 2:00pm gets you more traffic because most of your followers are online then, or that stuffing hashtags will make a significant impact on your fan base, you really need to […]
Everyone who wants to sell you something will tell you social recruiting is easy, but it isn’t. It isn’t enough to “be on Facebook.” It’s not enough to spend a little money to reach “possible candidates.” All the easy tricks and low-hanging fruit are gone. If you want social recruiting to work, you have to […]
Can you really use Snapchat for recruiting? We all know someone who knows someone who’s done it, driving the FOMO up across the board. Instead of getting left behind on a channel you might not feel 100% comfortable with, listen to this podcast to learn the ins and outs of how to use this unique […]
When’s the last time you thought about your email strategy? Remember that thing you call a “talent community” (or “talent pool” or “job alerts” or whatever you call the email spam you send)? It’s a diamond in the rough, and while you are spending time working on your Snapchat or FaceBook Live strategy, you could […]
What would you do if you had to start your recruitment marketing ecosystem from scratch? Maybe you got a new job at a smaller company, or had to re-launch a failed program, at some point we all need to learn how to embrace the simplicity and focus one starting from zero. This episode is a […]
If you’re the type to make new year’s resolutions (and even if you’re not), the resolution you should make in your recruitment marketing is just to keep things simple.
If we all agree that job descriptions are not great marketing tools, what else will activate your employer brand and compel prospects to take action (read: apply)? Content. But content is one of those words that means everything and nothing. So the question becomes: what stories do we need to tell in order to impact […]
Thanks for Stephen Faassen for asking the question: Why can’t we be funny? Show notes: Art & Copy, a documentary on the modern history of advertising and marketing. George Lois is my spirit animal. Art of Action by Stephen Bungay. Probably the most under-valued book on strategy in business. Tools of Titans by Tim Ferriss. […]