by James Ellis Employer Brand Nerd | Aug 31, 2020
Looking for a job? Yeah, I hear you. Looking for a job is the WORST! But you can take a bunch of lessons from your own employer branding work to create a resume that isn’t just “good,” but helps you stand out and get the job you want. Show notes:...
by James Ellis Employer Brand Nerd | Aug 24, 2020
The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better...
by James Ellis Employer Brand Nerd | Aug 17, 2020
This week we have a lovely long conversation with Charu Malhotra. Charu’s worked on a number of employer brands that you’ve probably hear of, like Unilever, BP, Ferrero, etc. Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is...
by James Ellis Employer Brand Nerd | Aug 10, 2020
We all make decisions based on mental shortcuts and pattern recognition. It’s just what humans do. But if you’re building a brand, these same shortcuts can keep you from seeing the brand that’s right in front of you. And the more you learn about...
by James Ellis Employer Brand Nerd | Aug 3, 2020
We are seeing the end of “monolithic employer brands,” concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your...