EP 174 – Creative vs Position

EP 174 – Creative vs Position

We all strive to build brand messages that stand out, that stick in people’s minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional...
EP 173 – Finite and Infinite

EP 173 – Finite and Infinite

Most recruiting functions work (and treat candidates) as if there’s always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of...