“The essence of strategy is choosing what not to do.” – Michael Porter This is true for corporate strategy, large-scale… Read more Episode 033 – Who Aren’t You

In this episode we dive into the magic of “network effects” and how they determine why does one job board… Read more Episode 032 – Who Bought the First Fax Machine?

Should you have a lot of content, or get out of candidates’ way? We answer a listener’s question and eventually… Read more Episode 031 – How Much Content Does It Take?

You have thirty seconds to establish and plant the seed of your employer brand in someone’s mind. After that you… Read more Episode 030 – Thirty Seconds (is all you really need)

Sadly, too many people and companies are resorting to solving problems they can solve rather than focus on problems that… Read more Episode 029 – Solving the Wrong Problems

Okay, so if you buy that employer brand is important and that it differentiates you from others, how do you… Read more Episode 028 – Content Strategy for Recruiters

The “war for talent” starts with the “war for attention,” which leads to a great deal of friction between HR… Read more Episode 027 – HR Hates Recruitment Marketing

For a long time, Instagram was resigned to the “nice to have” category for recruiting. A lack of clear CTA… Read more Episode 026 – Instagram for Recruiting

Look, there’s no silver bullet. But we need to stop trying to compete with Google and Facebook and Amazon, who… Read more Episode 025 – Tech Recruiting Silver Bullet?

Employee-generated content So, you’ve decided to let your employees activate your employer brand (good choice, I know it wasn’t easy).… Read more Episode 024 – Barbarians at the Gate