by James Ellis Employer Brand Nerd | May 21, 2018 | Recruitment marketing, Tactics
Just because everyone knows job posts suck doesn’t mean you have the excuse to suck. In fact, the company that writes better job posts can increase the quality and quantity of applicants, change the diversity of applicants, and facilitate far better interviews....
by James Ellis Employer Brand Nerd | May 14, 2018 | Strategy
In North America, unemployment is so low, it’s statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I’m no Sun Tzu, but when...
by James Ellis Employer Brand Nerd | May 7, 2018 | Recruitment marketing, Social recruiting, Strategy
The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...
by James Ellis Employer Brand Nerd | Apr 30, 2018 | Employer brand, Strategy
Are you ready to invest in your employer brand? Where? How? A brand is made up of a myriad of impressing made well before someone starts looking for your job, so where do you focus? What you need is a map of all the ways your prospect is going to fall in love with you...
by James Ellis Employer Brand Nerd | Apr 23, 2018 | Recruitment marketing, Social recruiting, Tactics
I know you think that if you make a video or write a nice story about your company, you are engaging in “storytelling” to recruit. Sorry. You’re not even close. Storytelling isn’t when you tell a story, it’s when the candidate can see...
