by James Ellis Employer Brand Nerd | Sep 10, 2018 | Uncategorized
How do you measure something that only exists in other people’s minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show notes: Proactive Talent Book me for speaking engagements on employer brand...
by James Ellis Employer Brand Nerd | Sep 3, 2018 | Uncategorized
The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me. Show notes: Proactive Talent Book me for speaking engagements...
by James Ellis Employer Brand Nerd | Jun 25, 2018 | Employer brand, Recruitment marketing, Social recruiting, Tactics
Before we head off to summer break to recharge the podcast’s batteries, here are all my notes and ideas that didn’t quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in...
by James Ellis Employer Brand Nerd | Jun 18, 2018 | Employer brand, Recruitment marketing, Strategy
Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest...
by James Ellis Employer Brand Nerd | Jun 11, 2018 | Employer brand, Tactics
Your employer brand isn’t just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don’t know how to engage with your employer brand properly, it...
