You have thirty seconds to establish and plant the seed of your employer brand in someone’s mind. After that you… Read more Episode 030 – Thirty Seconds (is all you really need)

Sadly, too many people and companies are resorting to solving problems they can solve rather than focus on problems that… Read more Episode 029 – Solving the Wrong Problems

Okay, so if you buy that employer brand is important and that it differentiates you from others, how do you… Read more Episode 028 – Content Strategy for Recruiters

The “war for talent” starts with the “war for attention,” which leads to a great deal of friction between HR… Read more Episode 027 – HR Hates Recruitment Marketing

For a long time, Instagram was resigned to the “nice to have” category for recruiting. A lack of clear CTA… Read more Episode 026 – Instagram for Recruiting

Look, there’s no silver bullet. But we need to stop trying to compete with Google and Facebook and Amazon, who… Read more Episode 025 – Tech Recruiting Silver Bullet?

Employee-generated content So, you’ve decided to let your employees activate your employer brand (good choice, I know it wasn’t easy).… Read more Episode 024 – Barbarians at the Gate

An employer brand isn’t so much amplified as it is given to your staff to become ambassadors of it. But… Read more Episode 023 – Employee Ambassadors for your Employer Brand

When we talk about an employer brand, we talk about this single idea that’s true for all aspects of a… Read more Episode 022 – Your Employer Brand Across Diverse Teams

You spend a lot of time and energy on your career site, making it look nice, projecting the right image,… Read more Episode 021 – No one cares about your career site