by James Ellis Employer Brand Nerd | Feb 24, 2020
We all “know” that the employer brander’s mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we’ve all brainwashed each other and ourselves into aspiring to something...
by James Ellis Employer Brand Nerd | Feb 17, 2020
While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don’t they know that you’re trying to...
by James Ellis Employer Brand Nerd | Feb 10, 2020
The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a...
by James Ellis Employer Brand Nerd | Feb 3, 2020
In the beginning, many of us saw (and our bosses saw) employer branding as “stuff that needed to get done and solved.” But as we solved issues, we started asking, “is this the right problem to solve?” and “how can we solve this issue so...
by James Ellis Employer Brand Nerd | Jan 27, 2020
Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of “urgent, but not always important” problems is now you...
