EP 094 – Let’s Get Emotional About Your Employer Brand
If Maya Angelou was right, and people don’t remember what you say as much as how you made them feel, why aren’t we striving to make truly emotional employer brand messages? Why aren’t we trying to make candidates feel something? Show notes: Read the...
EP 093 – The Employer Brand Manifesto
Why an employer brand manifesto? There’s a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro’s value...
EP 092 – Plumbers and Architects
Managing an employer brand usually makes you feel more like a plumber than an architect. Spoiler: the plumber has more impact on the shape of things than the architect. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment...
EP 091 – Employer Brand for Employees
99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um… how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. Show notes: I can help you solve...Keynotes and other public stuff
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