“We are the goon squad and we’re coming to town.” -David Bowie What can GQ, Esquire and other fashion magazines… Read more Episode 039 – Recruiting Fashion
I have said that SEO as a recruiting tactics is effectively dead, and I maintained that position until a few… Read more Episode 038 – Google for Jobs, the New SEO Battle
You might think that you’re in charge of your recruiting strategy. Or maybe your VP of Talent Acquisition, or CHRO.… Read more Episode 037 – I Hate Your Apply Button
Companies are busy telling us that AI and bots and the next wave of technology will take our jobs. But… Read more Episode 036 – The Future of Talent Is People
Recruiters, recruitment marketers and talent acquisition love to tell you how their job and livelihood are based on helping people… Read more Episode 035 – Finding Jobs
When you play “follow the leader” you never catch up. In this episode, we talk about why best practices are… Read more Episode 034 – The Two Dirtiest Words in Employer Branding
“The essence of strategy is choosing what not to do.” – Michael Porter This is true for corporate strategy, large-scale… Read more Episode 033 – Who Aren’t You
In this episode we dive into the magic of “network effects” and how they determine why does one job board… Read more Episode 032 – Who Bought the First Fax Machine?
Should you have a lot of content, or get out of candidates’ way? We answer a listener’s question and eventually… Read more Episode 031 – How Much Content Does It Take?
You have thirty seconds to establish and plant the seed of your employer brand in someone’s mind. After that you… Read more Episode 030 – Thirty Seconds (is all you really need)