by James Ellis Employer Brand Nerd | Apr 20, 2020
By now, you’ve been thinking about how your employer brand needs to react in light of…[looks around]… well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it. But if you just...
by James Ellis Employer Brand Nerd | Apr 13, 2020
What is culture? And why is it I can still ask that question? You’d think after countless books, articles, podcasts, lectures and TED talks, we’d all know what we mean by culture. And yet, that doesn’t seem to be the case. If you define your culture...
by James Ellis Employer Brand Nerd | Apr 6, 2020
It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between...
by James Ellis Employer Brand Nerd | Mar 30, 2020
It really is a rare day when someone says, “go ahead and build our employer brand. We’ll stand still for a few weeks or months while you figure it out…” More often, we are building a brand on top of existing ideas, collateral and content,...
by James Ellis Employer Brand Nerd | Mar 23, 2020
This episode is a kind of natural second chapter to last week’s Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can’t be an assumption. In this...
by James Ellis Employer Brand Nerd | Mar 16, 2020
Well, it seems like we’re all working remotely all of a sudden, huh? Welcome to the new normal. While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we’re going to manage our...
