EP 170 – Culture Wars

EP 170 – Culture Wars

What is culture? And why is it I can still ask that question? You’d think after countless books, articles, podcasts, lectures and TED talks, we’d all know what we mean by culture. And yet, that doesn’t seem to be the case. If you define your culture...
EP 169 – Strength in Diversity

EP 169 – Strength in Diversity

It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between...
EP 168 – Strategy, After the Fact

EP 168 – Strategy, After the Fact

It really is a rare day when someone says, “go ahead and build our employer brand. We’ll stand still for a few weeks or months while you figure it out…” More often, we are building a brand on top of existing ideas, collateral and content,...
EP 167 – Beyond the New Normal

EP 167 – Beyond the New Normal

This episode is a kind of natural second chapter to last week’s Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can’t be an assumption. In this...