EP 188 – Lighthouses and Books with Charu Malhotra
This week we have a lovely long conversation with Charu Malhotra. Charu’s worked on a number of employer brands that you’ve probably hear of, like Unilever, BP, Ferrero, etc. Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is...
EP 187 – Cognitive Bias
We all make decisions based on mental shortcuts and pattern recognition. It’s just what humans do. But if you’re building a brand, these same shortcuts can keep you from seeing the brand that’s right in front of you. And the more you learn about...
EP 186 – All Employer Branding Is Local
We are seeing the end of “monolithic employer brands,” concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your...
EP 185 – Beyond Increments
In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100%...
EP 184 – Employer Brand? Or People Brand?
I’m seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you’ve built all your metrics and value around filling the top of the funnel, not having much...Brought to you by
James Ellis, Employer Brand Nerd
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