The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 122 – Skill vs Will with Torin Ellis

While I'm a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling...

EP 121 – Why Hiring Is So Hard

Haven't we been doing this recruiting thing for a LONG time already? Does it feel like we're not really getting any better at it, that we're all throwing up our hands and giving up that things can be better. And if we look at recruiters and sourcers and HRBPs and...

EP 120 – The Big Red Phone

Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn't the business work well with recruiting, creating surprise and delight in candidates and just how low the bar is t0 making...

EP 119 – Strategy First

How do you define "strategy?" Go ahead. I'll wait. It's a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here's the deal: it's very rare that any of us are taught "strategy" as a...

EP 118 – Control (and lack thereof)

It's so much easier to work on and with the things we control. But… that's pretty limiting, isn't it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore...

EP 117 – Your Employer Brand Is a Habit

If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn't a campaign or a project, tool or seminar....

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 119 – Strategy First

How do you define "strategy?" Go ahead. I'll wait. It's a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here's the deal: it's very rare that any of us are taught "strategy" as a...

EP 118 – Control (and lack thereof)

It's so much easier to work on and with the things we control. But… that's pretty limiting, isn't it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore...

EP 117 – Your Employer Brand Is a Habit

If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn't a campaign or a project, tool or seminar....

EP 113 – Are They Buying What You’re Selling?

I've been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don't believe it until they are hired and see it for themselves. There are a couple of...

EP 112 – Recruiting’s 99% Problem

In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn't a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and how many...

EP 111 – The Differentiated Employer Brand

Maybe it's easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there's nothing obviously different...

EP 110 – The Recruiting Never Stops

If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that's old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project,...

EP 109 – Choice and Confidence

You'd think offering candidates lots of choices would attract and close more offers. But that's not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more...

EP 108 – Marie Kondo for Your Employer Brand

In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes:Talent Brand Summit in Austin (Mar) :: ERE (April) ::SHRM Talent (April) :: Yello User...