The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 082 – The Only Recruiting Metric That Matters

We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business...

EP 081 – The End of Applications

Everything in your recruiting ecosystem (tech stack, processes, people... EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry... I got wound up. Anyway, its time to kill the very idea of the application since you don't really...

EP 080 – Better Job Postings

Just because everyone knows job posts suck doesn't mean you have the excuse to suck. In fact, the company that writes better job posts can increase the quality and quantity of applicants, change the diversity of applicants, and facilitate far better interviews. No,...

EP 079 – Boxing or Dancing

In North America, unemployment is so low, it's statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I'm no Sun Tzu, but when your opponent...

EP 078 – In Recruiting, the Best Network Wins

The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...

EP 077 – Where Your Employer Brand Lives

Are you ready to invest in your employer brand? Where? How? A brand is made up of a myriad of impressing made well before someone starts looking for your job, so where do you focus? What you need is a map of all the ways your prospect is going to fall in love with you...

Listen to the Archives

Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 079 – Boxing or Dancing

In North America, unemployment is so low, it's statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I'm no Sun Tzu, but when your opponent...

EP 078 – In Recruiting, the Best Network Wins

The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...

EP 077 – Where Your Employer Brand Lives

Are you ready to invest in your employer brand? Where? How? A brand is made up of a myriad of impressing made well before someone starts looking for your job, so where do you focus? What you need is a map of all the ways your prospect is going to fall in love with you...

EP 073 – How To Manage Your Employer Brand

It's so much more fun to think about designing and launching an employer brand than it is to think about maintenance, which might explain why so many companies are willing to take that concern off your hands for the right investment. But don't abdicate your...

EP 072 – When We’re Not

The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. "How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?" The problem is that if...

EP 071 – The Unsexy Employer Brand

Do you want a sexy employer brand? Me, too! Sadly, that's just not in the cards for most of us. In a world with millions of brands, only a few can be considered sexy. But that's fine. It turns out, not being the Posh/Becks (or your hot couple of the day) doesn't keep...

Ep 070 – Stop Selling Jobs

Recruiters can get so focused on getting the tentative "yes," that they don't realize it's a lie. That's how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to this isn't obvious, but it is...

Ep 069 – The Future of Hiring Is Female

This isn't about diversity for the sake of diversity. This isn't about doing anyone any favors or even trying to "do good." This is a purely business case on why your entire recruiting and hiring model needs to be scrapped in favor of a Women First model. Show notes:...