The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

[Sorry: we don’t accept unsolicited pitches or proposals]

What does employer brand want

Episode 0: What Does Employer Branding Want?

Welcome to Season Two of The Talent Cast! The big news is that this season, I’m turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete.

As an aperitif, here’s a big idea for you to chew on before I start rolling out the audiobook on Jan 19th.

To subscribe to the world’s largest employer brand newsletter, just go to employerbrand.news and join for free.

Stay up-to-date with the
Employer Brand Headlines newsletter

Part of the

podcast network

Never one to do things “the usual way,” I didn’t write a book.

I wrote three:

Talent Chooses You
Paperback and Kindle

EP 189 – The View from Here with Holland McCue

The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better...

EP 188 – Lighthouses and Books with Charu Malhotra

This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, Ferrero, etc. Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on...

EP 187 – Cognitive Bias

We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps...

EP 186 – All Employer Branding Is Local

We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more...

EP 185 – Beyond Increments

In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100%...

EP 184 – Employer Brand? Or People Brand?

I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a...

Listen to the Archives

Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

EP 186 – All Employer Branding Is Local

We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more...

EP 185 – Beyond Increments

In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100%...

EP 184 – Employer Brand? Or People Brand?

I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a...

EP 180 – Taking a Stand

Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You:...

EP 179 – What Is Employer Brand For?

It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: Talent Chooses You: Hire...

EP 178 – Fan Fiction and Brand Universes

Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned.  Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for...

Ep 177 – You Can’t Party at Lolla Anymore (with Rob Stevenson)

For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single. In a similar punk...

EP 176 – Taking Your Employer Brand Beyond the Obvious

Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But that's not a rule or anything. The trick is learning how to push beyond the obvious to understand your talent targets and...

EP 175 – The Impossible Employer Brand Metric

Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about. But what if there was one metric...