Changing the conversation in
recruiting, employer brand and hiring

Ep 056 – Getting A Seat At The Table

Ho ho ho! What can Santa (or your religious/cultural analogue) bring you? Do you want a pony? A new playhouse? Something sparkly? No. You want something more important. The professional equivalent of wishing for more wishes, you want a seat at the decision-making...

Ep 055 – Build Your Own Recruiting Content Strategy

You could pay an agency to build your recruiting content strategy (they cost about $60k). Or you could build your own. In this episode, we ignore the details of when to publish or what channels to publish on and focus on helping you build your own effective recruiting...

Ep 054 – The Myth of Talent Quality

As a talent leader, your job is to understand, organize, and manage the people and skills who will achieve your business goals. Just like on a chess board, right? Well, on a chess board, rooks don't suddenly learn new programming languages or get their masters degree....

Ep 053 – Employer Brand for Pennies a Day

"Investing in your employer brand" always sound like it comes with a huge price tag, but it doesn't have to. Most companies can see a huge lift in their brand alignment and awareness without spending much more than a cup of good coffee. Din't believe me? Take a...

Ep 052 – Rethinking your recruiting budget

It's budgeting season! The scariest and saddest part of the year, usually. Let me guess: your leadership said you need to do more, but with +/-3% change in budget? I've heard that a lot. It's a TRAP! This mindset that keeps you locked in to "how you've always done...

Ep 051 – What Glassdoor Gets Wrong

Glassdoor has long maintained a simple narrative: a high rating equals "good" company. But is that 100% true? Aren't there great companies who are looking square into the eye of a 3.0 (or lower!) rating who are actually great companies to work for? Of course there are...

Listen to the Archives

We’ve been podcasting about this for a while, so what you’re looking to learn might be in one of our previous episodes. Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Keynote Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
Yes, I can speak at your event.

Episode 047 – Your Employer Brand Already Exists

Ignore your employer brand all you want, but that doesn't mean it isn't impacting your recruitment efforts. Because it already exists. Show notes: Employer Brand Webinar Series Employer Brand 101 and...

Episode 046 – Hell Yeah or Hell No

When you're looking for a candidate, you really want someone you can say, "hell, yeah!" about. And you want someone who says, "hell, yeah!" about you and your employer brand. But are you giving those candidates something to have that emotional connection with? Chances...

Episode 045 – The Big Leap

No matter how cool or revolutionary the tool or tactic, they offer incremental increases in value over what you're doing today. We've become so focused on eking out just a little more value out of our process, we've lost sight of the forest for the trees. We're...

Episode 044 – What Talent Wants

In your obsession to attract and hire talent, did you think to ask what talent wanted? And if you learned it, did you ask if their motivations aligned to yours? Without understanding that, who exactly are you attracting? Show Notes 6-part webinar series on Employer...

Episode 043 – Glassdoor: Down and Dirty

Glassdoor is a love-it or hate-it kind of tool, but you can't ignore it. The problem is, few people get into the specifics on how to succeed with it. In this podcast, we get down and dirty, getting tactical on exactly what you can do to use Glassdoor as a means of...

Episode 042 – Let’s Buy A Recruiting Ad!

Are you getting the feeling that the value of your ads is diminishing everyday? Meanwhile, everyone you know is trying to sell you more. You're not imagining it. In this episode, we examine why the recruiting ad space is in decline, and how you can still find value in...

Episode 041 – Recruiting Happiness?

If a recruiter's life is filled with rejection and people ignoring them (and that's on a good day), can we really expect such a thing as recruiting...

Episode 040 – That Conversation

In parenting, no one wants to talk to their kids about sex and drugs. It's terrifying. It's so bad, we simply call it having "the conversation." In business, there's a similar conversation we are terrified to have: Diversity. Sure, pretty much every business happily...

Episode 039 – Recruiting Fashion

"We are the goon squad and we're coming to town." -David Bowie What can GQ, Esquire and other fashion magazines teach us about recruiting strategy? Well, not much. The better lesson comes from Adam Ant ("We don't follow fashion. That'd be a...