An employer brand podcast dedicated to making you a smarter recruitment marketing professional.

Let’s re-invent employer brand, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 079 – Boxing or Dancing

In North America, unemployment is so low, it's statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I'm no Sun Tzu, but when your opponent...

EP 078 – In Recruiting, the Best Network Wins

The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...

EP 077 – Where Your Employer Brand Lives

Are you ready to invest in your employer brand? Where? How? A brand is made up of a myriad of impressing made well before someone starts looking for your job, so where do you focus? What you need is a map of all the ways your prospect is going to fall in love with you...

EP 076 – Storytelling for Recruiting

I know you think that if you make a video or write a nice story about your company, you are engaging in "storytelling" to recruit. Sorry. You're not even close. Storytelling isn't when you tell a story, it's when the candidate can see themselves in a story, one where...

EP 075 – Serious Thoughts About Employer Brand

There are a lot of unspoken assumptions and ideas when it comes to employer branding. Here are two big ones: having a different conversation about jobs and nibbling around the edges. Show Notes: Talent Brand Summit I'll be attending! I'm guesting at the MNTRN Webinar...

EP 074 – The End of the ATS (#ERERC Wrap-up)

After spending two days in sunnier-than-Chicago San Diego, I came away with the sense that the next big change in recruitment marketing is just about here: We're about to make the ATS all-but-invisible to the candidate. Not dressing it up to look like a real web site,...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

Ep 070 – Stop Selling Jobs

Recruiters can get so focused on getting the tentative "yes," that they don't realize it's a lie. That's how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to this isn't obvious, but it is...

Ep 069 – The Future of Hiring Is Female

This isn't about diversity for the sake of diversity. This isn't about doing anyone any favors or even trying to "do good." This is a purely business case on why your entire recruiting and hiring model needs to be scrapped in favor of a Women First model. Show notes:...

Ep 067 – The Professional Candidate

Stop and think of everything you ask from a candidate: personal information, networks, referrals, experience, their time, their energy, sometimes their work? And for what, a chance at a job, maybe? Would you ever, as a professional anything, give up so much in return...

Ep 066 – Sell the Future

Great recruiting, regardless of tech stack, brand or EVP, starts with your mindset. If you want to attract and engage real talent, the first step is to stop offering them jobs and offer them what they really want. Show Notes: Charu Malhotra ERE in San Diego RecruitCon...

Ep 065 – Not for Attribution

All those lovely reports you get after your ad spend happens sure make it seem like "stuff happened." But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don't let that happen to you! Show notes: Twitter feed of...

EP 064 – The Secret to Amazing Entry Level Talent

Expecting kids straight out of college to know what jobs they can do or should do is insane. But that's what's happening, leading to a glut of unqualified applicants spamming our ATS's and trouble identifying great candidates. But that's something we can fix. I'll be...

Ep 063 – Epic Job Descriptions

We expect our job descriptions to do a lot: define the role, keep us from getting sued, and attract talent to apply. But if they are core to everything we do, why do they suck so bad?! In this episode, we figure out what job descriptions have to do from a legal...

Ep 062 – Technology Is Not Strategy

I know how much fun it is to pick new tech for your recruiting ecosystem. It's the hope that this new tool or new solution will solve all your hiring issues. But for companies that pick tools without understanding their strategy, it's a process that burns through cash...