The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

employer brand, fast and slow, podcast

EP 159 – Employer Brand, Fast and Slow

Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of “urgent, but not always important” problems is now you you’ll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, but also looking to resolve the slow, important, and unobvious ones, too.

Show notes:
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EP 153 – Why Employer Brands Fail (Part Two)

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we...

EP 152 – Why Employer Brands Fail (Part One)

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we...

EP 151 – The Integrated Employer Brand

The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing...

EP 150 – Employer Brand 101

There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching...

EP 149 – Content Creation for Employer Branding

Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free. In this...

EP 148 – Making an Impact?

We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of millennial-attraction panic or something else? In this episode, we get serious about...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 150 – Employer Brand 101

There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching...

EP 149 – Content Creation for Employer Branding

Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free. In this...

EP 148 – Making an Impact?

We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of millennial-attraction panic or something else? In this episode, we get serious about...

EP 144 – Does Salary Matter?

All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find...

EP 143 – Is Your Employer Branding Working?

Desc Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but… But… How do you know it's really working?...

EP 142 – Should Employer Branding Ignore Recruiting?

Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Show notes: Ted Meulenkamp Find me:Recruitcon - NashvilleHireConf - NYCEmployer Brand Headlines (weekly digest of the EB world so you always look...

EP 141 – Reflect It or Change It

A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But that's only half the job. You can't stop there. Because there are few people in the position you're in, one that can see so...

EP 140 – How Employer Brand Pros See the World

If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you'll likely a lot of those jobs, but those...

EP 139 – Make The Familiar Strange

How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar). Show notes:Communicating the New by Kim Erwin (great book!) Find me:Recruitcon -...