The world’s most caffeinated employer branding and recruitment marketing podcast

If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that's how you're going to explain "what it's like to work here" with any kind of...

We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company? In this episode, we...

We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any...

While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help...

The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a...

In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?"  But...

If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that's how you're going to explain "what it's like to work here" with any kind of...

We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company? In this episode, we...

We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any...

It's easy to attract attention, just promise them the moon. But if you want talent to engage and even stick around, you need to master something very different from attraction. You need to be an expert at the expectations game. Show notes:Sign up for my free...

Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and...

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In...

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we...

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we...

The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing...