The employer brand podcast dedicated to making you smarter about recruiting and hiring
Its time to re-invent employer branding, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.
EP 084 – Being Different Is Entirely The Point
Everything about our industry is geared towards the middle: don't do anything too different or clever with your job descriptions because you'll alienate someone, maximize audience and reach (even if you'll never hire that person), focus on the widest possible net,...
EP 083 – Closing Candidates with Employer Brand
Your employer brand isn't just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don't know how to engage with your employer brand properly, it doesn't matter how...
EP 082 – The Only Recruiting Metric That Matters
We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business...
EP 081 – The End of Applications
Everything in your recruiting ecosystem (tech stack, processes, people... EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry... I got wound up. Anyway, its time to kill the very idea of the application since you don't really...
EP 080 – Better Job Postings
Just because everyone knows job posts suck doesn't mean you have the excuse to suck. In fact, the company that writes better job posts can increase the quality and quantity of applicants, change the diversity of applicants, and facilitate far better interviews. No,...
EP 079 – Boxing or Dancing
In North America, unemployment is so low, it's statistically zero. And every single one of us is desperate to hire talent. So when we are in such dangerous straights, do we take an antagonistic approach to recruiting and hiring? I'm no Sun Tzu, but when your opponent...
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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd
Employer Brand Speaking
“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!
EP 084 – Being Different Is Entirely The Point
Everything about our industry is geared towards the middle: don't do anything too different or clever with your job descriptions because you'll alienate someone, maximize audience and reach (even if you'll never hire that person), focus on the widest possible net,...
EP 083 – Closing Candidates with Employer Brand
Your employer brand isn't just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don't know how to engage with your employer brand properly, it doesn't matter how...
EP 082 – The Only Recruiting Metric That Matters
We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business...
EP 075 – Serious Thoughts About Employer Brand
There are a lot of unspoken assumptions and ideas when it comes to employer branding. Here are two big ones: having a different conversation about jobs and nibbling around the edges. Show Notes: Talent Brand Summit I'll be attending! I'm guesting at the MNTRN Webinar...
EP 074 – The End of the ATS (#ERERC Wrap-up)
After spending two days in sunnier-than-Chicago San Diego, I came away with the sense that the next big change in recruitment marketing is just about here: We're about to make the ATS all-but-invisible to the candidate. Not dressing it up to look like a real web site,...
EP 073 – How To Manage Your Employer Brand
It's so much more fun to think about designing and launching an employer brand than it is to think about maintenance, which might explain why so many companies are willing to take that concern off your hands for the right investment. But don't abdicate your...
EP 072 – When We’re Not
The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. "How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?" The problem is that if...
EP 071 – The Unsexy Employer Brand
Do you want a sexy employer brand? Me, too! Sadly, that's just not in the cards for most of us. In a world with millions of brands, only a few can be considered sexy. But that's fine. It turns out, not being the Posh/Becks (or your hot couple of the day) doesn't keep...
Ep 070 – Stop Selling Jobs
Recruiters can get so focused on getting the tentative "yes," that they don't realize it's a lie. That's how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to this isn't obvious, but it is...