Changing the conversation in
recruiting, employer brand and hiring

Stop and think of everything you ask from a candidate: personal information, networks, referrals, experience, their time, their energy, sometimes their work? And for what, a chance at a job, maybe? Would you ever, as a professional anything, give up so much in return...

Great recruiting, regardless of tech stack, brand or EVP, starts with your mindset. If you want to attract and engage real talent, the first step is to stop offering them jobs and offer them what they really want. Show Notes: Charu Malhotra ERE in San Diego RecruitCon...

All those lovely reports you get after your ad spend happens sure make it seem like "stuff happened." But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don't let that happen to you! Show notes: Twitter feed of...

Expecting kids straight out of college to know what jobs they can do or should do is insane. But that's what's happening, leading to a glut of unqualified applicants spamming our ATS's and trouble identifying great candidates. But that's something we can fix. I'll be...

We expect our job descriptions to do a lot: define the role, keep us from getting sued, and attract talent to apply. But if they are core to everything we do, why do they suck so bad?! In this episode, we figure out what job descriptions have to do from a legal...

I know how much fun it is to pick new tech for your recruiting ecosystem. It's the hope that this new tool or new solution will solve all your hiring issues. But for companies that pick tools without understanding their strategy, it's a process that burns through cash...

You could pay an agency to build your recruiting content strategy (they cost about $60k). Or you could build your own. In this episode, we ignore the details of when to publish or what channels to publish on and focus on helping you build your own effective recruiting...

As a talent leader, your job is to understand, organize, and manage the people and skills who will achieve your business goals. Just like on a chess board, right? Well, on a chess board, rooks don't suddenly learn new programming languages or get their masters degree....

"Investing in your employer brand" always sound like it comes with a huge price tag, but it doesn't have to. Most companies can see a huge lift in their brand alignment and awareness without spending much more than a cup of good coffee. Din't believe me? Take a...

It's budgeting season! The scariest and saddest part of the year, usually. Let me guess: your leadership said you need to do more, but with +/-3% change in budget? I've heard that a lot. It's a TRAP! This mindset that keeps you locked in to "how you've always done...

Glassdoor has long maintained a simple narrative: a high rating equals "good" company. But is that 100% true? Aren't there great companies who are looking square into the eye of a 3.0 (or lower!) rating who are actually great companies to work for? Of course there are...

Software, bots and AI won't take all of our jobs, just the entry-level ones. Which completely changes the talent playing field. Completely. Are you prepared? Show notes: Webinar Series Employer Brand 101 & 201 The Four by Scott Galloway RecruitCon RoadTrip West Philip...

A great employer brand takes a strong position, both to establish it as different and to be memorable, but can you take that too far? We find an example where that's exactly what's happened, explain what the issues are and how we'd recommend changing it. Show notes:...

How do you measure quality of pizza? Is it pizza topping distribution? Speed of delivery? Of course not. You measure how good it tastes. And yet... Too often in talent acquisition, we measure things that are easy to measure and pretend they matter. That's a collision...

Ignore your employer brand all you want, but that doesn't mean it isn't impacting your recruitment efforts. Because it already exists. Show notes: Employer Brand Webinar Series Employer Brand 101 and...