The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

[Sorry: we don’t accept unsolicited pitches or proposals]

What does employer brand want

Episode 0: What Does Employer Branding Want?

Welcome to Season Two of The Talent Cast! The big news is that this season, I’m turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete.

As an aperitif, here’s a big idea for you to chew on before I start rolling out the audiobook on Jan 19th.

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Never one to do things “the usual way,” I didn’t write a book.

I wrote three:

Talent Chooses You
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EP 183 – Is Employer Brand Evolving?

Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: Talent Chooses You: Hire Better with Employer...

EP 182 – Chicken or the Egg?

The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get...

EP 181 – Who’s In Charge?

Leadership determines the strategic direction of the company, and staff make it happen, right? Right? Lately, it sure seems like employees are having a lot more say in what the company is (and isn't) okay with. So who's really in charge? Show notes: Talent Chooses...

EP 180 – Taking a Stand

Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You:...

EP 179 – What Is Employer Brand For?

It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: Talent Chooses You: Hire...

EP 178 – Fan Fiction and Brand Universes

Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned.  Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

EP 183 – Is Employer Brand Evolving?

Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: Talent Chooses You: Hire Better with Employer...

EP 182 – Chicken or the Egg?

The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get...

EP 181 – Who’s In Charge?

Leadership determines the strategic direction of the company, and staff make it happen, right? Right? Lately, it sure seems like employees are having a lot more say in what the company is (and isn't) okay with. So who's really in charge? Show notes: Talent Chooses...

EP 174 – Creative vs Position

We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of...

EP 173 – Finite and Infinite

Most recruiting functions work (and treat candidates) as if there's always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of potential...

EP 172 – What Really Changed?

In the last two months, we've seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to reason that our employer brands should change, too. But is that true? Perhaps the answer to that question may determine how...

EP 171 – The Four Drivers of Employer Brand

By now, you've been thinking about how your employer brand needs to react in light of...[looks around]... well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it. But if you just slap a new...

EP 170 – Culture Wars

What is culture? And why is it I can still ask that question? You'd think after countless books, articles, podcasts, lectures and TED talks, we'd all know what we mean by culture. And yet, that doesn't seem to be the case. If you define your culture by your perks,...

EP 169 – Strength in Diversity

It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between...