The world’s most caffeinated employer branding and recruitment marketing podcast
The employer brand podcast dedicated to making you smarter about recruiting and hiring
Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.
Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.
[Sorry: we don’t accept unsolicited pitches or proposals]
Stay up-to-date with the
Employer Brand Headlines newsletter
Part of the 
podcast network
Never one to do things “the usual way,” I didn’t write a book.
I wrote three:
Talent Chooses You
Paperback and Kindle
Employer Brand Handbook Vol 1
Working with Recruiters
Paperback and Kindle
Employer Brand Handbook Vol 2
Metrics and KPIs
Available Sept 7, 2020
EP 182 – Chicken or the Egg?
The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get...
EP 181 – Who’s In Charge?
Leadership determines the strategic direction of the company, and staff make it happen, right? Right? Lately, it sure seems like employees are having a lot more say in what the company is (and isn't) okay with. So who's really in charge? Show notes: Talent Chooses...
EP 180 – Taking a Stand
Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You:...
EP 179 – What Is Employer Brand For?
It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: Talent Chooses You: Hire...
EP 178 – Fan Fiction and Brand Universes
Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned. Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for...
Ep 177 – You Can’t Party at Lolla Anymore (with Rob Stevenson)
For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single. In a similar punk...
Listen to the Archives
James Ellis, Employer Brand Nerd
Employer Brand Headlines Newsletter
Stay sharp on the every changing world of employer brand. Subscribe to this weekly digest of headlines and opinion, today!
EP 182 – Chicken or the Egg?
The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get...
EP 181 – Who’s In Charge?
Leadership determines the strategic direction of the company, and staff make it happen, right? Right? Lately, it sure seems like employees are having a lot more say in what the company is (and isn't) okay with. So who's really in charge? Show notes: Talent Chooses...
EP 180 – Taking a Stand
Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You:...
EP 173 – Finite and Infinite
Most recruiting functions work (and treat candidates) as if there's always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of potential...
EP 172 – What Really Changed?
In the last two months, we've seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to reason that our employer brands should change, too. But is that true? Perhaps the answer to that question may determine how...
EP 171 – The Four Drivers of Employer Brand
By now, you've been thinking about how your employer brand needs to react in light of...[looks around]... well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it. But if you just slap a new...
EP 170 – Culture Wars
What is culture? And why is it I can still ask that question? You'd think after countless books, articles, podcasts, lectures and TED talks, we'd all know what we mean by culture. And yet, that doesn't seem to be the case. If you define your culture by your perks,...
EP 169 – Strength in Diversity
It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between...
EP 168 – Strategy, After the Fact
It really is a rare day when someone says, "go ahead and build our employer brand. We'll stand still for a few weeks or months while you figure it out..." More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas...