An employer brand podcast dedicated to making you a smarter recruitment marketing professional.

Let’s re-invent employer brand, recruiting and hiring from the ground up!
If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

EP 073 – How To Manage Your Employer Brand

It's so much more fun to think about designing and launching an employer brand than it is to think about maintenance, which might explain why so many companies are willing to take that concern off your hands for the right investment. But don't abdicate your...

EP 072 – When We’re Not

The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. "How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?" The problem is that if...

EP 071 – The Unsexy Employer Brand

Do you want a sexy employer brand? Me, too! Sadly, that's just not in the cards for most of us. In a world with millions of brands, only a few can be considered sexy. But that's fine. It turns out, not being the Posh/Becks (or your hot couple of the day) doesn't keep...

Ep 070 – Stop Selling Jobs

Recruiters can get so focused on getting the tentative "yes," that they don't realize it's a lie. That's how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to this isn't obvious, but it is...

Ep 069 – The Future of Hiring Is Female

This isn't about diversity for the sake of diversity. This isn't about doing anyone any favors or even trying to "do good." This is a purely business case on why your entire recruiting and hiring model needs to be scrapped in favor of a Women First model. Show notes:...

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Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

Ep 061 – Measuring your Employer Brand

The second you convince your boss that you need to spend more time and energy on your company's employer brand, the first question will be, "how will you measure it?" You know what the really means: How can I justify this project to my boss? In this episode, we assume...

Ep 060 – A World Without ATSs

You hate your ATS (it's okay to admit it), and until now, its been a necessary evil. But that's all changing. It's not science fiction or the latest Netflix bingeable series: a world without ATSs is upon us. If you don't start planning for it, you'll get left behind....

Ep 059 – Clarity Is Currency

In your search for the silver bullet in recruiting, you've done social media, job descriptions, ads, career sites, branding, agencies, content marketing, programmatic ads, reputation management, sourcing tools, video, audio, and probably seven other things. Have you...

Ep 058 – Small Is the New Big in Employer Brand

If you really want to make an impact on your employer brand in 2018, don't think big (big metrics, big projects, big ideas). Think small. Its the best way to get meaningful things done. Show Notes: This podcast was inspired by Richard Huntington's conversation on The...

Ep 057 – Festivus Miracles for Recruiting and Employer Brand

As we wind down the year, let us celebrate the greatest of holidays: Festivus! We skip the feats of strength to get straight to the airing of grievances! In this episode we cover a litany of things in recruiting and employer brand that make us nuts, so join us around...

Ep 056 – Getting A Seat At The Table

Ho ho ho! What can Santa (or your religious/cultural analogue) bring you? Do you want a pony? A new playhouse? Something sparkly? No. You want something more important. The professional equivalent of wishing for more wishes, you want a seat at the decision-making...

Ep 055 – Build Your Own Recruiting Content Strategy

You could pay an agency to build your recruiting content strategy (they cost about $60k). Or you could build your own. In this episode, we ignore the details of when to publish or what channels to publish on and focus on helping you build your own effective recruiting...

Ep 054 – The Myth of Talent Quality

As a talent leader, your job is to understand, organize, and manage the people and skills who will achieve your business goals. Just like on a chess board, right? Well, on a chess board, rooks don't suddenly learn new programming languages or get their masters degree....

Ep 053 – Employer Brand for Pennies a Day

"Investing in your employer brand" always sound like it comes with a huge price tag, but it doesn't have to. Most companies can see a huge lift in their brand alignment and awareness without spending much more than a cup of good coffee. Din't believe me? Take a...