Sadly, too many people and companies are resorting to solving problems they can solve rather than focus on problems that… Read more Episode 029 – Solving the Wrong Problems

Okay, so if you buy that employer brand is important and that it differentiates you from others, how do you… Read more Episode 028 – Content Strategy for Recruiters

The “war for talent” starts with the “war for attention,” which leads to a great deal of friction between HR… Read more Episode 027 – HR Hates Recruitment Marketing

For a long time, Instagram was resigned to the “nice to have” category for recruiting. A lack of clear CTA… Read more Episode 026 – Instagram for Recruiting

Look, there’s no silver bullet. But we need to stop trying to compete with Google and Facebook and Amazon, who… Read more Episode 025 – Tech Recruiting Silver Bullet?

Employee-generated content So, you’ve decided to let your employees activate your employer brand (good choice, I know it wasn’t easy).… Read more Episode 024 – Barbarians at the Gate

An employer brand isn’t so much amplified as it is given to your staff to become ambassadors of it. But… Read more Episode 023 – Employee Ambassadors for your Employer Brand

When we talk about an employer brand, we talk about this single idea that’s true for all aspects of a… Read more Episode 022 – Your Employer Brand Across Diverse Teams

You spend a lot of time and energy on your career site, making it look nice, projecting the right image,… Read more Episode 021 – No one cares about your career site

I love stories of successful social recruiting, primarily because they are as rare as four-leaf clovers, ignoring the long path… Read more Episode 020 – The Trouble with Social Recruiting