The world’s most caffeinated employer branding and recruitment marketing podcast
Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.
Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.
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EP 146 – Make Your Employer Brand Stick
Your employer brand isn't your EVP. It isn't your media plan. It isn't your video, social media or advocacy strategies. It's about what the staff says about what it's like to work there. In this episode, we breakdown the three phases of every good employer brand...
EP 145 – The Junk Drawer Episode (Vol 2)
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening....
EP 144 – Does Salary Matter?
All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find...
EP 143 – Is Your Employer Branding Working?
Desc Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but… But… How do you know it's really working?...
EP 142 – Should Employer Branding Ignore Recruiting?
Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Show notes: Ted Meulenkamp Find me:Recruitcon - NashvilleHireConf - NYCEmployer Brand Headlines (weekly digest of the EB world so you always look...
EP 141 – Reflect It or Change It
A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But that's only half the job. You can't stop there. Because there are few people in the position you're in, one that can see so...
Listen to the Archives
James Ellis, Employer Brand Nerd
Employer Brand Speaking
I can help your team hire talent above its weight-class!
EP 146 – Make Your Employer Brand Stick
Your employer brand isn't your EVP. It isn't your media plan. It isn't your video, social media or advocacy strategies. It's about what the staff says about what it's like to work there. In this episode, we breakdown the three phases of every good employer brand...
EP 145 – The Junk Drawer Episode (Vol 2)
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening....
EP 144 – Does Salary Matter?
All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find...
EP 137 – Skin in the Game
The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a million years simply because we've made it so easy. So what's past "peak easy application?" A world in which we actively and...
EP 136 – Creating Meaning
Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn't. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job...
EP 135 – Raise the Stakes
You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have...
EP 134 – Creating Value with Employer Branding
It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than...
EP 133 – What Is A Job?
Hold up! It's not an arcane question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me:Recruitcon -...
EP 132 – Make Patterns, Not Consistency
Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that's all branding was, robots would take all our jobs. But it isn't. In...