Changing the conversation in
recruiting, employer brand and hiring

Episode 050 – The Future of Entry Level Work

Software, bots and AI won't take all of our jobs, just the entry-level ones. Which completely changes the talent playing field. Completely. Are you prepared? Show notes: Webinar Series Employer Brand 101 & 201 The Four by Scott Galloway RecruitCon RoadTrip West Philip...

Episode 049 – Can Your Employer Brand Go Too Far?

A great employer brand takes a strong position, both to establish it as different and to be memorable, but can you take that too far? We find an example where that's exactly what's happened, explain what the issues are and how we'd recommend changing it. Show notes:...

Episode 048 – Measuring What Matters in Recruiting and Hiring

How do you measure quality of pizza? Is it pizza topping distribution? Speed of delivery? Of course not. You measure how good it tastes. And yet... Too often in talent acquisition, we measure things that are easy to measure and pretend they matter. That's a collision...

Episode 047 – Your Employer Brand Already Exists

Ignore your employer brand all you want, but that doesn't mean it isn't impacting your recruitment efforts. Because it already exists. Show notes: Employer Brand Webinar Series Employer Brand 101 and...

Episode 046 – Hell Yeah or Hell No

When you're looking for a candidate, you really want someone you can say, "hell, yeah!" about. And you want someone who says, "hell, yeah!" about you and your employer brand. But are you giving those candidates something to have that emotional connection with? Chances...

Episode 045 – The Big Leap

No matter how cool or revolutionary the tool or tactic, they offer incremental increases in value over what you're doing today. We've become so focused on eking out just a little more value out of our process, we've lost sight of the forest for the trees. We're...

Listen to the Archives

We’ve been podcasting about this for a while, so what you’re looking to learn might be in one of our previous episodes. Go binge!

James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Keynote Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
Yes, I can speak at your event.

Episode 038 – Google for Jobs, the New SEO Battle

I have said that SEO as a recruiting tactics is effectively dead, and I maintained that position until a few weeks ago when Google launched its new jobs tool. Based on my conversations with three vendors (all of whom talk about their partnership with Google), here's...

Episode 037 – I Hate Your Apply Button

You might think that you're in charge of your recruiting strategy. Or maybe your VP of Talent Acquisition, or CHRO. But you'd be wrong. Every change you want to make has to go through the real boss of recruiting: your ATS. In this episode we reveal why your ATS is...

Episode 036 – The Future of Talent Is People

Companies are busy telling us that AI and bots and the next wave of technology will take our jobs. But that's not true. These ideas are certainly going to impact our lives, but this shift will radically change our jobs. The rote tasks will get offloaded to computers,...

Episode 035 – Finding Jobs

Recruiters, recruitment marketers and talent acquisition love to tell you how their job and livelihood are based on helping people find jobs and that's hogwash. We don't help people find jobs, we help them find job openings. And we've optimized the world so that every...

Episode 033 – Who Aren’t You

"The essence of strategy is choosing what not to do." - Michael Porter This is true for corporate strategy, large-scale economies and even employer branding. You can say what you're all about, but what you also need to do is define the "edge" of who you are. A strong...

Episode 032 – Who Bought the First Fax Machine?

In this episode we dive into the magic of "network effects" and how they determine why does one job board succeed where another fails. It's not a random concern, because it might indicate why Google is launching it's own. Is it a strategic challenge for Indeed's...

Episode 031 – How Much Content Does It Take?

Should you have a lot of content, or get out of candidates' way? We answer a listener's question and eventually I make the case that job descriptions sound like advertisements for indentured servitude....