Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest possible net, etc. Which is why you you can’t compete. Turns out that a strong employer brand is a function of being different. And your goal in managing that brand is about cultivating that difference in the face of a million factors driving you to the middle.

Show notes:
Employer Branding Consulting
CareerArc Webinar on June 20
Social Recruiting Strategies Conference in August
The Employer Brand Podcast interview
Talent Brand Summit
Need someone like me to blow the roof off your employer brand or recruitment marketing event? I can help