by James Ellis Employer Brand Nerd | Nov 5, 2018
How many people think you are competing with Google/Facebook for dev talent? You’re nuts, but you’re not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think...
by James Ellis Employer Brand Nerd | Oct 29, 2018
If Maya Angelou was right, and people don’t remember what you say as much as how you made them feel, why aren’t we striving to make truly emotional employer brand messages? Why aren’t we trying to make candidates feel something? Show notes: Read the...
by James Ellis Employer Brand Nerd | Oct 22, 2018
Why an employer brand manifesto? There’s a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro’s value...
by James Ellis Employer Brand Nerd | Oct 8, 2018
99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um… how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. Show notes: I can help you solve...
by James Ellis Employer Brand Nerd | Oct 1, 2018
Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won’t get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I’d find that...
by James Ellis Employer Brand Nerd | Jun 25, 2018
Before we head off to summer break to recharge the podcast’s batteries, here are all my notes and ideas that didn’t quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in...