How many people think you are competing with Google/Facebook for dev talent? You’re nuts, but you’re not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think through the question of who your real competition is so you can evaluate your own employer brand better.

Show notes:
EmployerBrand.Consulting
Book me for speaking engagements on employer brand and recruitment marketing
Read the Employer Brand Manifesto on LinkedIn
Ask Me Anything!
Talent Brand Alliance