99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um… how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it.

Show notes:
Proactive Talent
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!
Talent Brand Alliance
Latest article at ERE: The Future of Work Isn’t Tech and AI. It’s Artists and Cogs
My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting)