EP 103 – The Next Five Minutes
Welcome to the new year! Resolutions suck, but that doesn’t mean this isn’t a great time to make change happen. The trick isn’t focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show notes: Thank...
EP 102 – The Wrong Question
If you’re focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What’s the right question? Tune in and find out. Show...
EP 099 – I Hate Facebook / Advertising Is Not Marketing
It’s been a rough week for Facebook, and all of the advertising market. This wouldn’t be so much of an issue if so many recruitment and talent leaders weren’t confusing advertising and marketing. They aren’t the same. So here’s my chance...
EP 097 – Your Employer Brand IS Your Brand
I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all other marketing...
EP 096 – The Optimization Trap
Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels...Brought to you by
James Ellis, Employer Brand Nerd
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