Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels and tactics, leads to stagnation. The best way to ensure you eventually become irrelevant is to focus exclusively on optimization. Want to really get better? Ignore optimization and seek revolution every single day.

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