It’s been a rough week for Facebook, and all of the advertising market. This wouldn’t be so much of an issue if so many recruitment and talent leaders weren’t confusing advertising and marketing. They aren’t the same. So here’s my chance to scare you away from over-indexing and over-investing on ads and focus more on the bigger picture.

Show notes:
Webinar: Hiring Is Holistic. Recruiting Isn’t
Social Recruiting Summit in Atlanta
Talent Brand Summit in Austin
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!