by James Ellis Employer Brand Nerd | Jun 25, 2018 | Employer brand, Recruitment marketing, Social recruiting, Tactics
Before we head off to summer break to recharge the podcast’s batteries, here are all my notes and ideas that didn’t quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in...
by James Ellis Employer Brand Nerd | Jun 18, 2018 | Employer brand, Recruitment marketing, Strategy
Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest...
by James Ellis Employer Brand Nerd | May 28, 2018 | Recruitment marketing, Strategy
Everything in your recruiting ecosystem (tech stack, processes, people… EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry… I got wound up. Anyway, its time to kill the very idea of the application since you...
by James Ellis Employer Brand Nerd | May 21, 2018 | Recruitment marketing, Tactics
Just because everyone knows job posts suck doesn’t mean you have the excuse to suck. In fact, the company that writes better job posts can increase the quality and quantity of applicants, change the diversity of applicants, and facilitate far better interviews....
by James Ellis Employer Brand Nerd | May 7, 2018 | Recruitment marketing, Social recruiting, Strategy
The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...
by James Ellis Employer Brand Nerd | Apr 23, 2018 | Recruitment marketing, Social recruiting, Tactics
I know you think that if you make a video or write a nice story about your company, you are engaging in “storytelling” to recruit. Sorry. You’re not even close. Storytelling isn’t when you tell a story, it’s when the candidate can see...
