by James Ellis Employer Brand Nerd | Jun 25, 2018
Before we head off to summer break to recharge the podcast’s batteries, here are all my notes and ideas that didn’t quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in...
by James Ellis Employer Brand Nerd | May 7, 2018
The thing that differentiates a company that has moved from 20th century recruiting to the 21st century is the focus not on the transactional, but on the long-term development of a network. Its the basis of a strong employer brand and the ability to find amazing...
by James Ellis Employer Brand Nerd | Apr 23, 2018
I know you think that if you make a video or write a nice story about your company, you are engaging in “storytelling” to recruit. Sorry. You’re not even close. Storytelling isn’t when you tell a story, it’s when the candidate can see...
by James Ellis Employer Brand Nerd | Mar 26, 2018
The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. “How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?” The problem...
by James Ellis Employer Brand Nerd | Mar 12, 2018
Recruiters can get so focused on getting the tentative “yes,” that they don’t realize it’s a lie. That’s how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to...
by James Ellis Employer Brand Nerd | Dec 25, 2017
In your search for the silver bullet in recruiting, you’ve done social media, job descriptions, ads, career sites, branding, agencies, content marketing, programmatic ads, reputation management, sourcing tools, video, audio, and probably seven other things. Have...