EP 085 – And The Kitchen Sink

EP 085 – And The Kitchen Sink

Before we head off to summer break to recharge the podcast’s batteries, here are all my notes and ideas that didn’t quite make it as full episodes. This episode is chock full of concepts and perspectives, clearing the way for a whole new set of episodes in...
EP 072 – When We’re Not

EP 072 – When We’re Not

The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. “How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?” The problem...
Ep 070 – Stop Selling Jobs

Ep 070 – Stop Selling Jobs

Recruiters can get so focused on getting the tentative “yes,” that they don’t realize it’s a lie. That’s how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to...
Ep 059 – Clarity Is Currency

Ep 059 – Clarity Is Currency

In your search for the silver bullet in recruiting, you’ve done social media, job descriptions, ads, career sites, branding, agencies, content marketing, programmatic ads, reputation management, sourcing tools, video, audio, and probably seven other things. Have...