The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. “How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?” The problem is that if you’re asking how to make your brand more X, its likely that your company isn’t that way at all. How can you make a brand more diverse/fun/et al when you’re not? You can’t.
Last week’s Recruiting Animal show
Come see me at ERE in San Diego!
Come see me at RecruitCon in Nashville!
Come see me at SRSC in Austin
Yes, I absolutely can speak at your event about employer branding and recruitment marketing