by James Ellis Employer Brand Nerd | Nov 27, 2017
You could pay an agency to build your recruiting content strategy (they cost about $60k). Or you could build your own. In this episode, we ignore the details of when to publish or what channels to publish on and focus on helping you build your own effective recruiting...
by James Ellis Employer Brand Nerd | Oct 30, 2017
Glassdoor has long maintained a simple narrative: a high rating equals “good” company. But is that 100% true? Aren’t there great companies who are looking square into the eye of a 3.0 (or lower!) rating who are actually great companies to work for?...
by James Ellis Employer Brand Nerd | Sep 4, 2017
Glassdoor is a love-it or hate-it kind of tool, but you can’t ignore it. The problem is, few people get into the specifics on how to succeed with it. In this podcast, we get down and dirty, getting tactical on exactly what you can do to use Glassdoor as a means...
by James Ellis Employer Brand Nerd | Aug 7, 2017
“We are the goon squad and we’re coming to town.” -David Bowie What can GQ, Esquire and other fashion magazines teach us about recruiting strategy? Well, not much. The better lesson comes from Adam Ant (“We don’t follow fashion....
by James Ellis Employer Brand Nerd | Jul 3, 2017
When you play “follow the leader” you never catch up. In this episode, we talk about why best practices are the least effective means of growing or strengthening your employer...
by James Ellis Employer Brand Nerd | Jun 12, 2017
Should you have a lot of content, or get out of candidates’ way? We answer a listener’s question and eventually I make the case that job descriptions sound like advertisements for indentured servitude....