Episode 026 – Instagram for Recruiting
For a long time, Instagram was resigned to the “nice to have” category for recruiting. A lack of clear CTA or linking to any other channel made it a place to show pretty pictures and little else. But changes in the last four months position Instagram to be...
Episode 024 – Barbarians at the Gate
Employee-generated content So, you’ve decided to let your employees activate your employer brand (good choice, I know it wasn’t easy). But how? In this episode, we get down and dirty with the details of how to build an ongoing content-creation machine and...
Episode 023 – Employee Ambassadors for your Employer Brand
An employer brand isn’t so much amplified as it is given to your staff to become ambassadors of it. But how do you get your staff to become those ambassadors? It’s not like it’s their day job or anything. In this episode, we unpack the inherent...
Episode 020 – The Trouble with Social Recruiting
I love stories of successful social recruiting, primarily because they are as rare as four-leaf clovers, ignoring the long path to success and only talking about the last element where a single tweet or post drove a great hire. These stories ignore how complex and...
Episode 011 – Saving Your Talent Community
When’s the last time you thought about your email strategy? Remember that thing you call a “talent community” (or “talent pool” or “job alerts” or whatever you call the email spam you send)? It’s a diamond in the rough,...Brought to you by
James Ellis, Employer Brand Nerd
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