Episode 049 – Can Your Employer Brand Go Too Far?

Can your employer brand go too far?

A great employer brand takes a strong position, both to establish it as different and to be memorable, but can you take that too far? We find an example where that’s exactly what’s happened, explain what the issues are and how we’d recommend changing it.

Show notes:
Employer Brand Webinar Series
Employer Brand 101 and 201 with Career Arc
Recruiting Brain Food by Hung Lee
Thanks Charu for the inspiration!

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