We are seeing the end of “monolithic employer brands,” concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning.
Show notes:
- Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback.
- My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!
- At ATAP, I’m talking with Todd Raphael about budget-constrained recruiting and branding, August 18th
- I’m going to talk about data-driven talent branding over at The Goodhire Summit, August 20th
