I’m seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you’ve built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant.

We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it’s time for employer branding as a function/concept to break free and own more of its destiny. 

Maybe it’s time for us to start the People Brand revolution.

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