We all “know” that the employer brander’s mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing?

Sadly, we’ve all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny. 

But don’t fret. Behind that fuzzy-bunny facade is something far more useful. 

Show notes:
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This episode was sparked by a comment on this post asking what the next topics should be. Feel free to add your own ideas!