You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have project and not the crucial element in hiring success we know it is.
You might be inclined to try and fly under the radar to get your work done, but a better strategy might be to show everyone how crucial employer brand really is. You could elevate the problem in order to drive interest and attention to the project. It’s a tightrope to walk, but doing it right opens the door to resources, influence and a better seat at the table. So it’s time to raise the stakes.