Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another.

When I audited brands, one tool I developed was the “reach and clarity” model, a way to see how you stack up against another brand simply and see where you should be applying your energy.

Want to hear it? I thought you might.

Find me:
MRA Minneapolis
Recruitcon – Nashville
HireConf – NYC
Yes! you can have my ebook!