Maybe it’s easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there’s nothing obviously different about you? In this episode, we talk trucking, regulated and commoditized trucking. Can you make one brand stand above the rest when they are all all-but-makes-no-difference the same?
Yes. Yes, you can. Let’s talk about how.
Thanks to Jason Crowell for suggesting this topic!
Oh! And if you haven’t grabbed it yet, here’s my free ebook!