The world’s most caffeinated employer branding and recruitment marketing podcast

The employer brand podcast dedicated to making you smarter about recruiting and hiring

Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing idea is safe. No best practice is sacred. Here, get serious about what works, so that you can punch above your weight in the war for talent.

How to work with recruiters

EP 162 – Working with Recruiters

While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don’t they know that you’re trying to help them???

In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding.

Show notes:
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EP 144 – Does Salary Matter?

All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find...

EP 143 – Is Your Employer Branding Working?

Desc Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but… But… How do you know it's really working?...

EP 142 – Should Employer Branding Ignore Recruiting?

Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Show notes: Ted Meulenkamp Find me:Recruitcon - NashvilleHireConf - NYCEmployer Brand Headlines (weekly digest of the EB world so you always look...

EP 141 – Reflect It or Change It

A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But that's only half the job. You can't stop there. Because there are few people in the position you're in, one that can see so...

EP 140 – How Employer Brand Pros See the World

If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you'll likely a lot of those jobs, but those...

EP 139 – Make The Familiar Strange

How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar). Show notes:Communicating the New by Kim Erwin (great book!) Find me:Recruitcon -...

Listen to the Archives

Previous episodes of our employer brand podcast. Ready to dive deep and get smarter? Go binge!
James Ellis, Employer Brand Nerd

James Ellis, Employer Brand Nerd

Employer Brand Speaking

“His out-of-the box thinking and daring honesty will change the way you think of recruiting completely.”
I can help your team hire talent above its weight-class!

EP 147 – On Choice and Employer Brand

When was the last time you asked yourself, "how are candidates making a choice?" Or "if I am asking people to choose my brand, what are they basing that choice on?" It seems funny that it almost never comes up. Because the means by which human beings make choices, be...

EP 146 – Make Your Employer Brand Stick

Your employer brand isn't your EVP. It isn't your media plan. It isn't your video, social media or advocacy strategies. It's about what the staff says about what it's like to work there. In this episode, we breakdown the three phases of every good employer brand...

EP 145 – The Junk Drawer Episode (Vol 2)

We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening....

EP 135 – Raise the Stakes

You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have...

EP 134 – Creating Value with Employer Branding

It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than...

EP 133 – What Is A Job?

Hold up! It's not an arcane question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me:Recruitcon -...

EP 132 – Make Patterns, Not Consistency

Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that's all branding was, robots would take all our jobs. But it isn't. In...

EP 131- Reach v Clarity: Why Your Employer Brand Is Never Done

Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the "reach and clarity" model, a...

EP 130 – The Bonsai Tree

There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find...