When we talk about an employer brand, we talk about this single idea that’s true for all aspects of a company. But regardless of size, most companies are complex, filled with tribes, teams and individuals who have different motivating factors, so is a single brand even possible? We dive deep to investigate.
Show notes:
For many, no amount of money can overcome people’s negative sentiments about an employer brand: http://www.lucasgroup.com/employer-branding-competitive-candidate-market/
