What happens when your employer brand has a bad month? Or a very bad month? Well, Uber’s had a really really bad month. In this episode, we break down the last month’s worth of news, how it impacts their employer brand, and suggestions on what they could do to put things in a better spot.
- Fast Company: Branding Is About Creating Patterns, Not Repeating Messages
- Forbes: What Uber Needs To Learn From Boring Old Firms
- Jeremiah Owyang: Infographic: The collaborative economy honeycomb (or @jowyang)
- Susan J Fowler: Reflecting On One Very, Very Strange Year At Uber