If we all agree that job descriptions are not great marketing tools, what else will activate your employer brand and compel prospects to take action (read: apply)? Content. But content is one of those words that means everything and nothing. So the question becomes: what stories do we need to tell in order to impact our recruitment objectives? We reveal the answers.

Show Notes:
Every Story Is The Same – The journey of… well, everyone through a story, explained on a video.