I’m certain that when I say the word “woke” I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, “how woke should and can my employer brand be?” And that’s what we’ll talk about today.

Lots of shoutouts in this one, specifically Scott Leach @sch0tt (for suggesting the topic), Katrina Collier @KatrinaMCollier, Audra Knight @media2knight , Chad Sowash @Chad_Sowash and Shannon Downey @ShannonDowney.

Also see Prof Scott Galloway for the concept of “Woke as a viable business strategy.”

Show notes:
Talent Brand Summit in Austin (Mar) ::
Employer Brand Manifesto ::
Comprehensive Employer Brand Architecture ::
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Book me for speaking engagements on employer brand and recruitment marketing ::
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