EP 182 – Chicken or the Egg?

EP 182 – Chicken or the Egg?

The age old question: where should employer branding live? TA? Marketing? Comms? Like the “chicken or the egg” question, the answer involves a lot of evolution… Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon...
EP 181 – Who’s In Charge?

EP 181 – Who’s In Charge?

Leadership determines the strategic direction of the company, and staff make it happen, right? Right? Lately, it sure seems like employees are having a lot more say in what the company is (and isn’t) okay with. So who’s really in charge? Show notes: Talent...
EP 180 – Taking a Stand

EP 180 – Taking a Stand

Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You:...
EP 179 – What Is Employer Brand For?

EP 179 – What Is Employer Brand For?

It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the “swag maven,” you need to answer the question right. Show notes: Talent Chooses...