by James Ellis Employer Brand Nerd | May 1, 2017
For a long time, Instagram was resigned to the “nice to have” category for recruiting. A lack of clear CTA or linking to any other channel made it a place to show pretty pictures and little else. But changes in the last four months position Instagram to be...
by James Ellis Employer Brand Nerd | Apr 17, 2017
Employee-generated content So, you’ve decided to let your employees activate your employer brand (good choice, I know it wasn’t easy). But how? In this episode, we get down and dirty with the details of how to build an ongoing content-creation machine and...
by James Ellis Employer Brand Nerd | Mar 20, 2017
I love stories of successful social recruiting, primarily because they are as rare as four-leaf clovers, ignoring the long path to success and only talking about the last element where a single tweet or post drove a great hire. These stories ignore how complex and...
by James Ellis Employer Brand Nerd | Feb 6, 2017
In this episode, we look at two lingering myths from #socialrecruiting days of old: hashtags and posting times. If you think posting on Tuesday at 2:00pm gets you more traffic because most of your followers are online then, or that stuffing hashtags will make a...
by James Ellis Employer Brand Nerd | Jan 30, 2017
Everyone who wants to sell you something will tell you social recruiting is easy, but it isn’t. It isn’t enough to “be on Facebook.” It’s not enough to spend a little money to reach “possible candidates.” All the easy tricks...
by James Ellis Employer Brand Nerd | Jan 23, 2017
Can you really use Snapchat for recruiting? We all know someone who knows someone who’s done it, driving the FOMO up across the board. Instead of getting left behind on a channel you might not feel 100% comfortable with, listen to this podcast to learn the ins...