by James Ellis Employer Brand Nerd | Feb 5, 2018
All those lovely reports you get after your ad spend happens sure make it seem like “stuff happened.” But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don’t let that happen to you! Show notes:...
by James Ellis Employer Brand Nerd | Jan 8, 2018
The second you convince your boss that you need to spend more time and energy on your company’s employer brand, the first question will be, “how will you measure it?” You know what the really means: How can I justify this project to my boss? In this...
by James Ellis Employer Brand Nerd | Nov 20, 2017
As a talent leader, your job is to understand, organize, and manage the people and skills who will achieve your business goals. Just like on a chess board, right? Well, on a chess board, rooks don’t suddenly learn new programming languages or get their masters...
by James Ellis Employer Brand Nerd | Oct 30, 2017
Glassdoor has long maintained a simple narrative: a high rating equals “good” company. But is that 100% true? Aren’t there great companies who are looking square into the eye of a 3.0 (or lower!) rating who are actually great companies to work for?...
by James Ellis Employer Brand Nerd | Oct 9, 2017
How do you measure quality of pizza? Is it pizza topping distribution? Speed of delivery? Of course not. You measure how good it tastes. And yet… Too often in talent acquisition, we measure things that are easy to measure and pretend they matter. That’s a...
by James Ellis Employer Brand Nerd | Sep 4, 2017
Glassdoor is a love-it or hate-it kind of tool, but you can’t ignore it. The problem is, few people get into the specifics on how to succeed with it. In this podcast, we get down and dirty, getting tactical on exactly what you can do to use Glassdoor as a means...