EP 074 – The End of the ATS (#ERERC Wrap-up)

EP 074 – The End of the ATS (#ERERC Wrap-up)

After spending two days in sunnier-than-Chicago San Diego, I came away with the sense that the next big change in recruitment marketing is just about here: We’re about to make the ATS all-but-invisible to the candidate. Not dressing it up to look like a real web...
EP 073 – How To Manage Your Employer Brand

EP 073 – How To Manage Your Employer Brand

It’s so much more fun to think about designing and launching an employer brand than it is to think about maintenance, which might explain why so many companies are willing to take that concern off your hands for the right investment. But don’t abdicate...
EP 072 – When We’re Not

EP 072 – When We’re Not

The most common question about employer brand tends to completely miss the point of what an employer brand is and how it works. “How can I make my employer brand more [diverse, fun, exciting, energetic, collaborative, employee-focused, et al]?” The problem...
EP 071 – The Unsexy Employer Brand

EP 071 – The Unsexy Employer Brand

Do you want a sexy employer brand? Me, too! Sadly, that’s just not in the cards for most of us. In a world with millions of brands, only a few can be considered sexy. But that’s fine. It turns out, not being the Posh/Becks (or your hot couple of the day)...
Ep 070 – Stop Selling Jobs

Ep 070 – Stop Selling Jobs

Recruiters can get so focused on getting the tentative “yes,” that they don’t realize it’s a lie. That’s how you can get strung along by a candidate for weeks and months, a candidate who will likely never accept your offer. The answer to...